Later Revolutionizes Influencer Marketing with Over $300 Million in Creator Payments
In a remarkable achievement, Later, recognized as the world's leading influencer marketing company, has exceeded $300 million in payouts to creators while seeing its revenue growth more than double within just two years. This significant milestone comes as part of a broader trend in which influencer-driven shopping is rapidly gaining traction. In fact, on average throughout 2026, the company reports that every second, 17 people are clicking on a creator's shoppable link, leading to an impressive daily accumulation of over 1.4 million clicks and 86,000 purchases.
The company has strategically decided to unify its brand and offerings by operating its affiliate commerce network, Mavely, under the Later name. This shift is aimed at streamlining the customer experience, allowing brands to navigate from creator discovery to completed sales within a cohesive and comprehensive system. CEO Scott Sutton emphasized that the traditional separation of influencer marketing and affiliate commerce had hindered growth for both brands and creators alike. By aligning both functions under the Later umbrella, the company aspires to enhance brand growth and increase earnings for content creators.
Data from Later reveals notable growth metrics: new business skyrocketed by 142% in the second quarter compared to the same period last year, while activations of creator campaigns saw a 25% increase. Additionally, creator payouts observed a staggering 71% increase within the same timeframe. These figures underscore the growing role of creators in product discovery, as brands are increasingly consolidating their influencer marketing strategies to work with fewer partners.
The transition also involves enhancing data-driven strategies for effective creator recruitment. With supporting tools like AI-powered Creator AEO and predictive intelligence through EdgeAI, Later is changing how brands discover and contract creators. This integration allows marketers to identify creators not just by reach but by their previous sales performance.
For creators, this method means their accomplishments and metrics can follow them into various campaigns, working with well-established brands like Nike, Wayfair, and Unilever. This innovative approach aims to create a direct correlation between influencer outreach and actual sales performance, valuing results over mere follower counts.
As the influencer marketing landscape evolves, Later is at the forefront of establishing new standards that benefit both brands and creators. With a foundation built on a decade of data derived from billions of social interactions and $3 billion in influencer-driven purchases, Later's focus on reliable revenue and predictable performance sets it apart in this competitive space.
To learn more about Later's dynamic platform and abilities within the affiliate commerce network, interested parties are invited to visit www.later.com. Here, brands and creators alike can discover how Later is paving the way for the future of influencer marketing, where the creator economy undeniably meets tangible results and profitability. Through its sophisticated AI-driven technology and deep integrations with platforms like Meta and TikTok, Later is not just shaping campaigns but is fundamentally transforming the advertising landscape as we continue to witness the rise of creator-led commerce.
Continuing its path of innovation, Later remains steadfast in its mission to provide a platform where brands can achieve their marketing goals while ensuring fair compensation and opportunities for creators, ushering in a new era where influencer marketing is more interconnected and effective than ever.
The company has strategically decided to unify its brand and offerings by operating its affiliate commerce network, Mavely, under the Later name. This shift is aimed at streamlining the customer experience, allowing brands to navigate from creator discovery to completed sales within a cohesive and comprehensive system. CEO Scott Sutton emphasized that the traditional separation of influencer marketing and affiliate commerce had hindered growth for both brands and creators alike. By aligning both functions under the Later umbrella, the company aspires to enhance brand growth and increase earnings for content creators.
Data from Later reveals notable growth metrics: new business skyrocketed by 142% in the second quarter compared to the same period last year, while activations of creator campaigns saw a 25% increase. Additionally, creator payouts observed a staggering 71% increase within the same timeframe. These figures underscore the growing role of creators in product discovery, as brands are increasingly consolidating their influencer marketing strategies to work with fewer partners.
The transition also involves enhancing data-driven strategies for effective creator recruitment. With supporting tools like AI-powered Creator AEO and predictive intelligence through EdgeAI, Later is changing how brands discover and contract creators. This integration allows marketers to identify creators not just by reach but by their previous sales performance.
For creators, this method means their accomplishments and metrics can follow them into various campaigns, working with well-established brands like Nike, Wayfair, and Unilever. This innovative approach aims to create a direct correlation between influencer outreach and actual sales performance, valuing results over mere follower counts.
As the influencer marketing landscape evolves, Later is at the forefront of establishing new standards that benefit both brands and creators. With a foundation built on a decade of data derived from billions of social interactions and $3 billion in influencer-driven purchases, Later's focus on reliable revenue and predictable performance sets it apart in this competitive space.
To learn more about Later's dynamic platform and abilities within the affiliate commerce network, interested parties are invited to visit www.later.com. Here, brands and creators alike can discover how Later is paving the way for the future of influencer marketing, where the creator economy undeniably meets tangible results and profitability. Through its sophisticated AI-driven technology and deep integrations with platforms like Meta and TikTok, Later is not just shaping campaigns but is fundamentally transforming the advertising landscape as we continue to witness the rise of creator-led commerce.
Continuing its path of innovation, Later remains steadfast in its mission to provide a platform where brands can achieve their marketing goals while ensuring fair compensation and opportunities for creators, ushering in a new era where influencer marketing is more interconnected and effective than ever.
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.