Celebrating Black-Owned Brands: Kevia's Vision for Ethical Fashion and Empowerment

As we celebrate Black History Month, it's essential to recognize the companies led by Black entrepreneurs, such as Kevia. This Portland-based brand, founded by Kevia Jeffrey-West in 2006, stands out for its commitment to ethical sourcing and sustainability. In a fashion industry that often overlooks these values, Kevia is pioneering a new way forward.

A Commitment to Quality and Sustainability

Kevia specializes in crafting high-quality jewelry that is both timeless and affordable, reflecting a personal touch that evolves with individual styles. The brand's signature boxed sets include styling suggestions for any occasion, merging elegance with accessibility. Kevia Jeffrey-West, drawing from her history as an environmental activist, embeds sustainability in every collection. This dedication has led to impressive sales figures, with over one million pieces sold and annual revenues that place Kevia in the top 2% of women-owned businesses reaching seven-figure sales.

A Journey of Purpose and Empowerment

Reflecting on her journey, Kevia Jeffrey-West recalls a pivotal conversation with a friend that reshaped her perspective on her work. 'A close friend once said, "Has it ever occurred to you that a Black woman doing work she loves is social justice?" Initially, I thought no, but I realized that my journey in running a successful business aligned with the values I hold dear—something that was not an option generations ago. This insight fuels my passion for doing what I love every day.'

This essence of purpose not only drives her but also inspires countless others to pursue their dreams unapologetically.

Global Reach with Star Appeal

Kevia's impact transcends borders; her designs are being sold in over 21 countries and showcased in notable retailers such as Nordstrom, Anthropologie, and Saks Fifth Avenue. High-profile celebrities like Oprah Winfrey and Blake Lively have donned her creations, further cementing Kevia's status as a trailblazer in the fashion industry. The brand has also garnered attention in prominent publications like Oprah Magazine, InStyle, and Teen Vogue.

Additionally, the launch of her travel-inspired gift boxes, available through journeebox.com, received accolades, including being voted the best lifestyle box by People.com in 2023. Such accomplishments illustrate the brand's diverse offerings and its significance in the market.

Championing Black Women Entrepreneurs

During Black History Month, Jeffrey-West emphasizes the importance of recognizing Black contributions in every sphere of life. "This month is not just for remembrance; it is a celebration of resilience and creativity. In today’s climate, where discussions around diversity, equity, and inclusion are more pressing than ever, it is crucial to uplift Black voices," she says. Her work embodies these principles, encouraging others to build purposeful businesses.

As we reflect on the accomplishments and challenges faced by Black individuals, supporting brands like Kevia becomes a vital action. By choosing to shop and promote Black-owned businesses, we contribute to a narrative that includes their invaluable stories and rich heritage.

Conclusion: The Path Forward

Explore the vibrant collections of Kevia at keviastyle.com. This Black History Month, consider how you can support Black entrepreneurs not just through your purchases but by sharing their stories and recognizing their contributions. Each choice we make contributes to a larger story of empowerment, sustainability, and equality.

Let us honor this month by celebrating Black-owned brands that push the boundaries of traditional fashion, standing for integrity, quality, and purpose-driven entrepreneurship.