Landers Ford Stores Introduce Employee Pricing Amidst Tariff Challenges
Landers Ford Stores Introduce Employee Pricing Amidst Tariff Challenges
In a bold move reflecting their commitment to American manufacturing, Landers Ford has announced the launch of Employee Pricing for all customers on select new Ford vehicles across their locations in Collierville, TN; Southaven, MS; and Covington, TN. This initiative coincides with Ford's national campaign titled "From America, For America," aimed at addressing increasing tariffs and the uncertainties that currently plague the automotive sector.
Kent Ritchey, owner of Landers Auto Group, emphasized the importance of supporting customers during these challenging times, stating, "We’re stepping up for our customers just like Ford is stepping up for the country. These trucks and cars are built here. They’re driven here. And we’re going to sell them here at the fairest price possible."
Ford is not just an automotive giant; it's a significant player in U.S. manufacturing, proudly recognized as the number one automaker for domestic production and the leading exporter of vehicles. Over 80% of Ford's vehicles sold in the U.S. are manufactured domestically. By extending Employee Pricing to all customers, Landers Ford aims to strengthen the bond with their community and reflect Ford's manufacturing ethos with transparency and fairness.
Customer Benefits Under the New Initiative
Starting immediately, here’s what customers can expect:
- - Employee Pricing will be available on eligible new Ford vehicles.
- - No price markups will occur on in-stock inventory, irrespective of tariff speculations or supply chain concerns.
- - Enhanced trade-in values for current vehicle owners; whether customers choose to trade their vehicle or not, Landers Ford promises to buy any make or model from them at higher values.
- - Commitment to existing orders remains intact, with all current vehicle orders being honored at pre-tariff prices, ensuring there are no unwelcome surprises.
- - Service order guarantees mean that any already placed parts or service orders will be fulfilled at the previously agreed prices.
- - Transparent parts pricing ensures that inventory of parts, tires, and oil will not see additional markups, remaining at pre-tariff costs.
Kent Ritchey summarized the initiative's intent by stating, "There's a lot we can't control, but we can control how we show up for our communities. And right now, that means doing right by the people who've always counted on us.”
Landers Auto Group, a prominent privately owned automotive group in the Midsouth, is proud to serve thousands of customers every year with a dedicated team of over 500 associates. As they engage in this new pricing strategy, Landers Ford not only strengthens its commitment to their customers but also promotes American-made products, reinforcing the importance of local manufacturing and community support.
In conclusion, as Landers Ford takes definitive steps to navigate through the uncertainties of the current automotive landscape, their Employee Pricing initiative is a strong statement of commitment to their customers, reinforcing the values of transparency, fairness, and patriotism. This innovative approach is not merely about sales—it's about building trust and ensuring that their community feels supported during turbulent times.
Topics Consumer Products & Retail）
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