Primis Strengthens Partnership with HUMAN to Combat Digital Ad Fraud
Primis, a top-tier discovery platform, has recently announced the enhancement of its alliance with HUMAN Security, a prominent player in the cybersecurity realm. This strategic move aims to bolster the trustworthiness and reliability of the digital advertising ecosystem, which has been increasingly plagued by various forms of fraud.
With the aim of tackling ad fraud head-on, Primis shifts from a reactive post-bid monitoring approach to a proactive pre-bid filtering mechanism utilizing HUMAN's cutting-edge Ad Fraud Defense solution, known as MediaGuard. This transition allows for the analysis of bid requests prior to the initiation of any bids. By intercepting invalid traffic at the outset, Primis can significantly enhance transparency, provide more value, and optimize performance for its partners involved in the digital advertising space.
Maayan Segal, the COO of Primis, highlighted the transformative nature of this new implementation, stating, "Ad Fraud Defense by HUMAN is a revolutionary approach to mitigating ad fraud before it infiltrates the ecosystem. This transition ensures that our ad inventory is verified and clean before it reaches potential buyers, thus supporting advertisers in making well-informed decisions and reinforcing trust in programmatic advertising."
Rick Holtman, the Senior Vice President of Sales at HUMAN Security, expressed his enthusiasm regarding the deepening of the integration with Primis: "It’s fantastic to welcome Primis back to HUMAN and to observe their profound integration of our Ad Fraud Defense tools. This not only enhances the integrity of the advertising ecosystem but ensures that advertising platforms reach real human audiences through sophisticated programmatic inventory. With our advanced detection methods cutting across display, CTV, and digital audio, we ensure unmatched speed, precision, and scalability in combating ad fraud efficiently."
This expanded collaboration not only benefits Primis by equipping them with enhanced filtering technologies but also solidifies their commitment to maintaining clean advertising practices across their network. By integrating HUMAN's innovative ad fraud detection mechanism, Primis can uphold the integrity of its ad inventory, thereby providing additional benefits to its clientele.
Primis has established itself as a leader in video discovery, offering an innovative monetization platform that assists publishers in amplifying their revenue by facilitating the discovery of premium video content. The company is trusted by over 200 digital publishers and reaches an impressive audience of more than 450 million unique users every month. The platform engages users through a personalized experience that encourages deeper interaction with digital content and encourages repeat visits.
In addition to its core services, Primis has also launched Sellers.guide, an automated tool for managing and optimizing ads.txt files. This tool is designed to promote transparency and efficiency within the programmatic advertising environment by providing essential information and industry benchmarks to its users.
Primis is proudly owned by Universal McCann and The Interpublic Group of Companies, Inc., a reputable name listed on the New York Stock Exchange under the ticker symbol IPG. Through this strategic expansion of its partnership with HUMAN, Primis is not just enhancing its operational capabilities, but also setting a new standard within the digital advertising industry, making strides towards a more secure and trustworthy environment for all stakeholders involved.
With the aim of tackling ad fraud head-on, Primis shifts from a reactive post-bid monitoring approach to a proactive pre-bid filtering mechanism utilizing HUMAN's cutting-edge Ad Fraud Defense solution, known as MediaGuard. This transition allows for the analysis of bid requests prior to the initiation of any bids. By intercepting invalid traffic at the outset, Primis can significantly enhance transparency, provide more value, and optimize performance for its partners involved in the digital advertising space.
Maayan Segal, the COO of Primis, highlighted the transformative nature of this new implementation, stating, "Ad Fraud Defense by HUMAN is a revolutionary approach to mitigating ad fraud before it infiltrates the ecosystem. This transition ensures that our ad inventory is verified and clean before it reaches potential buyers, thus supporting advertisers in making well-informed decisions and reinforcing trust in programmatic advertising."
Rick Holtman, the Senior Vice President of Sales at HUMAN Security, expressed his enthusiasm regarding the deepening of the integration with Primis: "It’s fantastic to welcome Primis back to HUMAN and to observe their profound integration of our Ad Fraud Defense tools. This not only enhances the integrity of the advertising ecosystem but ensures that advertising platforms reach real human audiences through sophisticated programmatic inventory. With our advanced detection methods cutting across display, CTV, and digital audio, we ensure unmatched speed, precision, and scalability in combating ad fraud efficiently."
This expanded collaboration not only benefits Primis by equipping them with enhanced filtering technologies but also solidifies their commitment to maintaining clean advertising practices across their network. By integrating HUMAN's innovative ad fraud detection mechanism, Primis can uphold the integrity of its ad inventory, thereby providing additional benefits to its clientele.
Primis has established itself as a leader in video discovery, offering an innovative monetization platform that assists publishers in amplifying their revenue by facilitating the discovery of premium video content. The company is trusted by over 200 digital publishers and reaches an impressive audience of more than 450 million unique users every month. The platform engages users through a personalized experience that encourages deeper interaction with digital content and encourages repeat visits.
In addition to its core services, Primis has also launched Sellers.guide, an automated tool for managing and optimizing ads.txt files. This tool is designed to promote transparency and efficiency within the programmatic advertising environment by providing essential information and industry benchmarks to its users.
Primis is proudly owned by Universal McCann and The Interpublic Group of Companies, Inc., a reputable name listed on the New York Stock Exchange under the ticker symbol IPG. Through this strategic expansion of its partnership with HUMAN, Primis is not just enhancing its operational capabilities, but also setting a new standard within the digital advertising industry, making strides towards a more secure and trustworthy environment for all stakeholders involved.
Topics Entertainment & Media）
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