#USA #LG Electronics #Fullerton #Amasian TV #ODK Media

ODK Media and LG Electronics Join Forces

In a significant move to revolutionize in-room entertainment, ODK Media has officially signed a Memorandum of Understanding (MOU) with LG Electronics. This strategic partnership aims to elevate the entertainment experience for guests at hotels worldwide by integrating premier Asian content into LG Hospitality TVs.

Collaboration Details

As a trailblazer in the Asian content distribution landscape in North America, ODK Media specializes in delivering premium content through multiple platforms. LG Electronics, recognized for its innovative televisions designed specifically for the hospitality sector, including hotels and medical facilities, is poised to bring this partnership to life.

The collaboration’s first major initiative involves the installation of Amasian TV, a free ad-supported streaming service focused on high-quality Asian programming, into LG’s advanced hospitality television systems. This means that hotel guests accessing LG TVs in participating establishments will have complimentary access to a wide variety of Asian entertainment, enhancing their overall in-room experience.

The timing of this partnership is critical. There has been a marked increase in demand for Asian entertainment in North America, attributed to the growing Asian American and Pacific Islander (AAPI) community and a surge of Asian travelers frequenting leading global hotel chains. ODK Media and LG Electronics are committed to utilizing their industry strengths to create synergies and explore additional collaboration opportunities in the future.

Comments from Industry Leaders

John Won, the Division Leader for ID Overseas Sales & Marketing at LG Electronics, emphasized the importance of this partnership, noting, "As the market leader in the North American Hospitality TV sector, we have consistently provided cutting-edge televisions and media solutions to top global hotel brands. Partnering with ODK Media allows us to enhance in-room entertainment options and elevate guest satisfaction levels."

About Amasian TV

Amasian TV is ODK Media's flagship FAST service that aims to connect audiences with premium Asian entertainment without any subscription fees. In partnership with LG Electronics, it plans to broaden its reach within the hospitality landscape, ensuring that guests can enjoy culturally rich programming during their stays.

LG's Role in Hospitality

LG Electronics stands at the forefront of providing advanced display and hospitality solutions, specializing in high-quality TVs with integrated media solutions meant for hotels, hospitals, and various commercial environments. The company’s state-of-the-art hospitality televisions offer exceptional graphics and are designed for ease of use, enhancing overall guest comfort and satisfaction.

About ODK Media

Founded in 2011, ODK Media, Inc. has been pivotal in connecting global viewers to premium international content through various platforms like OnDemandKorea, OnDemandChina, and OnDemandViet, along with Amasian TV. The company is well-regarded for its exhaustive services that encompass content distribution, localization, and monetization strategies tailored for global providers and broadcasters.

Conclusion

This MOU marks a promising step toward transforming in-room entertainment in hospitality settings through the power of Asian content. With both companies committed to increasing access to diverse programming while enhancing guest experience, travelers can anticipate a remarkable and culturally enriching stay in the hotels using LG’s hospitality TVs. Expect to see these significant changes rolling out soon as ODK Media and LG Electronics pave the way for enhanced entertainment options everywhere.