Novem and UltraSense Systems Collaborate to Revolutionize Automotive Interiors with SmartTouch Surfaces
In an exciting collaboration set to reshape the automotive interior experience, Novem Car Interior Design has joined forces with Silicon Valley's UltraSense Systems. This partnership seeks to integrate UltraSense's pioneering InPlane Sensing technology with Novem's luxurious surface materials, heralding a new era of interactive automotive interiors that blend functionality with modern aesthetics.
At the forefront of this innovation are the SmartSurfaces that incorporate touch interaction capabilities within premium materials like wood, stone, carbon fiber, and even metals. This technology allows intricate designs where, crucially, interactive elements remain invisible until touched, thus optimizing the space for a sleek appearance while offering intuitive interfaces.
As car manufacturers pivot away from traditional mechanical buttons, the need for sophisticated digital interfaces has soared. The collaboration highlights how today's consumers demand not only functionality but also elegance in their driving environments. Markus Wittmann, Novem's CEO, underscored the importance of blending innovative technology with high-end products, stating, "InPlane Sensing technology is essential for integrating touch, lighting, and haptic functionalities into various materials, enriching the overall experience in automobile interiors."
Daniel Goehl, UltraSense's Chief Business Officer, expressed enthusiasm about the partnership, emphasizing the aesthetic and functional advantages this technology brings to automotive designs. The alliance provides manufacturers with innovative Human-Machine Interface (HMI) solutions that enhance user satisfaction while maintaining a contemporary look.
The launch of the integrated technology will be showcased at the upcoming Consumer Electronics Show (CES) in Las Vegas, taking place from January 7 to 10, 2025. Attendees can visit UltraSense's booth to see live demonstrations of the SmartSurface technology, providing a first-hand look at how these premium materials will function in real-world applications.
Novem Car Interior Design has a distinguished history dating back to 1947. With headquarters in Vorbach, Germany, the firm serves as a global leader in high-quality automotive interiors, collaborating with top manufacturers to enhance vehicle designs. The company prides itself on utilizing luxurious materials and exceptional craftsmanship, drawn from locations across multiple countries including Germany, Italy, Slovenia, and China.
Meanwhile, UltraSense Systems continues to push the boundaries of human-machine interactions. Using its proprietary InPlane Sensing technology, UltraSense focuses on melding touch, lighting, and response into everyday surfaces. Their innovative approach aims to create environments where users can interact seamlessly with their devices and vehicles, emphasizing both their aesthetic appeal and practicality.
As the automobile industry evolves, such partnerships reflect a broader trend toward creating immersive user experiences that resonate with the modern driver’s lifestyle preferences. The emergence of touch-sensitive surfaces as a key feature in vehicle design portends a future where driving is not just a means of transportation but a sophisticated, interactive experience.
In summary, the collaboration between Novem and UltraSense Systems stands as a testament to the promising future of automotive interiors. By melding premium materials with cutting-edge touch technology, they are redefining how drivers experience their cars, setting a benchmark that may very well inspire the next wave of automotive design innovations.