A Whimsical Job Experience at Toranomon Hills
In a unique collaboration, Kaoi's popular "Quickle" home cleaning series takes center stage at the immersive experience event titled "A Whimsical Job Experience: Cleaning Staff at Toranomon Hills." Scheduled to run from January 31 to March 15, 2026, this initiative features a partnership between Mori Building's "TOKYO NODE" and YUUGURE Co., aiming to create innovative urban experiences.
The event is set in the iconic Toranomon Hills Station Tower, where participants will engage in amusing cleaning scenarios inspired by a fictional company named "Twilight Cleaning." Attendees will have the chance to step into the shoes of a cleaning staff member, collecting "trash"—which is integral to piecing together parts of an unfolding narrative. They will also use the Quickle sheet cleaner to wipe away "kotodama," or spiritual words, from the walls, adding an enchanting twist to their task.
With Kaoi's Quickle series as part of the experience, participants will not only engage in routine cleaning but will also find themselves immersed in a storyline that exploits these cleaning products to enhance their adventure. This partnership arises from Kaoi’s establishment in Toranomon Hills' business incubation center, "ARCH Toranomon Hills," where there’s a common vision to generate new urban experiences.
What to Expect from the Event
Here are some interactive experiences that participants can look forward to:
1.
Kotodama Cleaning Scene: Using the Quickle sheet cleaner, participants will tackle the challenge of cleaning the walls, where spiritual words have settled. Actors will engage them directly, intensifying their immersion in the story.
2.
Backstage Cleaning Experience: In the normally off-limits areas of Toranomon Hills, cleaning products from the Quickle series will be spread out, allowing participants to experience a real cleaning environment.
3.
Photo Spot for Memories: At the end of the journey, a photo spot featuring various Quickle products is provided, allowing participants to immortalize their whimsical adventure.
Participants can expect the unusual quest of picking up strange trash and cleaning words off grimy walls as they navigate this enchanting story.
Engaging with the Campaign
In celebration of this collaboration, from mid-January 2026, a social media campaign will be launched. Followers can participate to win prizes, such as the Quickle wash basin cleaner and a ¥500 QUO card, by re-sharing posts from the official account "@yugure_cleaning." Details will be released by the official channels, and everyone is encouraged to take part in this exciting opportunity.
The event promises not only to be an interactive cleaning experience but to revolutionize how we perceive cleaning and urban environments. With the innovative spirit of TOKYO NODE and partners, audiences will discover layers of storytelling hidden within cleaning duties. Gather your friends and gear up for a delightful time at Toranomon Hills!