AdTech Holding Wins Prestigious Brandon Hall Group® Excellence Award
AdTech Holding Triumphs at the 2026 Brandon Hall Group HCM Excellence Awards
In a remarkable achievement, AdTech Holding, alongside its flagship advertising platform PropellerAds, has been honored with the prestigious Gold Award in the Future of Work / Best Business Strategy category at the 2026 Brandon Hall Group™ HCM Excellence Awards. This recognition celebrates the program titled "AdTech Holding Becomes Strategy-First Organization", developed in partnership with the esteemed business strategy consultancy, SOTA.
The program represents a significant transformation in AdTech's approach to strategy. Rather than viewing strategic planning as a sporadic leadership task, the team has embedded it as a continuous operational practice. By establishing a clearer planning rhythm, the company has honed in on critical organizational priorities and fostered stronger accountability for measurable outcomes.
One of the standout features of this initiative is how it translates strategic goals into actionable plans across various teams within the organization. Regular reviews have become a cornerstone of this practice, aiding teams in identifying potential blocks, testing assumptions, and adjusting priorities in alignment with market changes. This shift not only enhances operational efficiency but also enriches the connection between leadership decisions and day-to-day work responsibilities.
Teams now benefit from greater visibility concerning the company's overarching priorities. Key result owners are empowered with clearer accountability and the requisite authority to allocate resources effectively towards achieving outcomes that matter most to the business. This strategic overhaul positions everyone in the organization to make more enlightened choices and ensures alignment towards common goals.
Elena Dolya, Chief Administrative Officer of AdTech Holding, stated, "Becoming strategy-first signifies transitioning direction into a shared operational discipline. We’ve developed a system that enables our teams to make well-informed decisions, maintain alignment, and convert priorities into measurable actions. This award highlights the dedication of all those who have integrated this change into our daily operations."
The HCM Excellence Awards serve as an annual reminder that true organizational innovation transcends mere improvements in programs; it creates lasting impacts, empowering individuals, and fostering measurable business results. As Rachel Cooke, COO of Brandon Hall Group™ notes, “This year’s honorees showcase that outstanding HR and learning strategies are not just beneficial for program enhancement; they significantly bolster organizations as a whole.”
AdTech Holding's recognition is a testament to its commitment to innovation and excellence in the ever-evolving landscape of business strategy. The winners of the Brandon Hall Group™ HCM Excellence Awards will be celebrated at the HCM Excellence Conference, scheduled for January 26–28, 2027, at the Hilton West Palm Beach.
With this esteemed accolade, AdTech Holding is set to continue its journey of further transforming the advertising landscape, delivering impressive results through a strategy-focused ethos.
For further inquiries, please contact:
Michael Gor
Phone: +35797767567
Email: [email protected]
Topics Business Technology）
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