#Japan #Tokyo #Company Culture #TV Commercial #ID Group

ID Group's New TV Campaign

On October 1, 2025, ID Group, which includes Information Development Co., Ltd., headquartered in Chiyoda, Tokyo, will launch a new television commercial aimed at showcasing the vibrant spirit of its employees and strengthening its brand image. The airing will take place on BS TV Tokyo, during "Nikkei Morning Plus FT" from 7:05 AM to 8:00 AM, Monday through Friday, spanning from October to December.

Campaign Overview

The new TV CM features ID Group's President, Takuya Miyazawa, along with four other employees from both management and business departments. This initiative is not simply about advertising; it embodies a commitment to enhance the company's brand image and directly communicate the engaging reality of its workforce to stakeholders.

By showcasing the dynamic presence of ID Group's employees, the commercial emphasizes the core belief of the company in valuing people, underlining their collective growth alongside the organization itself. It is expected that viewers will gain insight into the dedication of those who are working at the forefront of the company’s operations.

About ID Group

Founded in 1969, ID Group has been a pivotal player in supporting societal infrastructures such as financial institutions, utilities, and transportation through IT system operations and application development. The company’s steady management foundation and its customer-centric support model have earned it high acclaim from both investors and clients.

As ID Group continues to grow, it plans to focus on advancing its business areas in IT infrastructure, cybersecurity, and consulting. The company aims to expand its global reach while contributing toward its mission of creating a "Waku-Waku" future—a Japanese term conveying excitement and anticipation.

In conclusion, the upcoming TV commercial is not merely a marketing exercise but a celebration of the people who define ID Group. It reflects the company's dedication to fostering a culture where employees can thrive both personally and professionally, ultimately contributing to the broader tapestry of community and industry development. ID Group looks forward to sharing its journey and achievements with all stakeholders as it embarks on this new chapter of engagement through visual storytelling.