Join the Fun with #EveryoneChupa Shinako Mission Challenges!

Experience the Joy with Chupa Chups and Shinako!

This summer, the iconic candy brand Chupa Chups is inviting everyone to take part in the exhilarating campaign called '#EveryoneChupa Shinako MISSION'. Collaborating with the immensely popular Harajuku-based content creator Shinako, this campaign combines creativity and fun, making it perfect for teens, families, and anyone looking to add a spark of joy to their day!

Chupa Chups, known for its vibrant flavors and fun designs since its launch in Spain in 1958, is recognized as the world's number one lollipop brand, being available in over 150 flavors across more than 160 countries. The company's mission aligns perfectly with its brand slogan 'FOREVER FUN', encouraging people to explore the delights of life through its beloved candies.

What to Expect from the Campaign

The '#EveryoneChupa Shinako MISSION' debuted recently on July 7, 2025, with new video content released on both TikTok and YouTube. The campaign features a thrilling array of six engaging challenges, known as 'Shinako MISSION', presented by Shinako herself. Audiences are invited to not just watch but also participate in these fun activities alongside their friends and family.

Watch It on Social Media

- Shinako's TikTok Account: Here
- Chupa Chups Official YouTube Channel: Here

Exciting Challenges You Can Join

Some of the missions are designed to spark laughter and connection, making it easy for everyone, from student groups to parents and children, to join in the fun. Here are a few standout challenges:

1. Find Your Favorite Pair Chupa: Choose two Chupa Chups mini flavors and discover the ultimate taste combination! Can you create the perfect pair?

2. One-Handed Mini Challenge: This humorous challenge tests how many Chupa Chups mini lollipops can be grabbed with just one hand. It's definitely a test of dexterity!

3. Flavor Love Rap: Participants express their affection for their favorite flavor through rap. Get ready to rap along to your sweet melodies!

4. Upside-Down Chupa Challenge: How many lollipops can you stand on the table upside down? This straightforward, yet thrilling contest creates an exhilarating atmosphere.

5. Chupa Blindfolded Werewolf: A fun game where one player tastes a different flavor while blindfolded, and others must guess who it is. It's all about flavor instinct and game strategy!

6. Chupa Gesture Quiz: Communicate which flavor you're thinking of through only gestures, without speaking, in this lively game!

In addition to the challenge videos, Shinako’s character also makes an appearance through a special collaboration, featuring an original badge that fans can look forward to in the videos!

The Legacy of Chupa Chups

Chupa Chups has become a cross-generational favorite, appearing in the Japanese market since 1977, and continues its legacy of fun by blending art with confectionery, as famously illustrated by the brand's logo designed by surrealist artist Salvador Dalí in 1969.

Embracing the philosophy of ‘Fun for Life’, Chupa Chups encourages individuals to celebrate their passions and interests, making it a joy-filled brand anchored in creativity and enjoyment. Through '#EveryoneChupa Shinako MISSION', they are not only promoting the enjoyment of their signature candies but also fostering creativity and spirited connection among participants.

For more amazing content, keep an eye on Chupa Chups' official social media platforms: