Samsung Connects Athletes and Fans with Mobile Tech for Milan-Cortina 2026

Samsung's Role at Milan-Cortina 2026: Bridging Athletes and Fans

Samsung Electronics has recently announced its exciting plans for the upcoming Milan-Cortina 2026 Winter Olympics and Paralympics, where it will leverage mobile technology and Galaxy AI to enrich every digital aspect of the event. As a worldwide partner for the Olympics and Paralympics, Samsung aims to connect athletes and fans in ways that capture the spirit of unity and shared excitement of the games.

With the evolution of the Olympics into a more diverse event format that encompasses multiple venues and distances, especially evident at Milan-Cortina 2026, Samsung is tackling these challenges head-on. By integrating cutting-edge technology into the overall operations of the Games, the company aims to foster a closer connection among athletes, fans, and the Olympic community, making the event more engaging and immersive for everyone involved.

Enhancing Live Viewing with Dynamic Visual Experiences

In a groundbreaking collaboration with the Olympic Broadcasting Services (OBS), Samsung is set to utilize the latest Galaxy S25 Ultra to provide multifaceted video feeds during the opening ceremony. By complementing traditional broadcast cameras with Samsung’s advanced mobile technology, spectators will be treated to a richer and more dynamic viewing experience. This initiative will broaden the broadcast scope and capture various moments from unique perspectives, ensuring audiences at home and in the stadium are fully immersed.

Streamlining Communication for Volunteers

Another innovative application of Samsung’s technology is aimed at empowering volunteers. Selected staff members will be equipped with Samsung Galaxy devices featuring Galaxy AI's interpretation capabilities. This feature allows for seamless communication amongst athletes, officials, and attendees, effectively breaking down language barriers. By processing translations internally without relying on an internet connection, volunteers can facilitate smooth interactions without delay, ensuring the focus remains on service and connection.

Supporting Fair Competition with Referee Assistance

Fairness and accuracy in competition are paramount, and Samsung will support this with real-time video confirmation systems using Samsung monitors for specific speed skating events. This technology ensures that judges can make quick, informed decisions during critical moments of competition, enhancing the overall integrity of the event.

Providing Visitor Support with Galaxy Charging Stations

For spectators at Milan-Cortina 2026, Samsung has set up Galaxy charging stations throughout the venues. This initiative ensures that fans can confidently enjoy the games, knowing their smart devices can stay charged throughout prolonged events or matches, thus enriching their overall experience.

Interactive Storytelling at Samsung House

Located in the historic Palazzo Serbelloni, Samsung House will serve as a collaborative hub for athletes, media, and partners during the games. The venue will showcase the technological innovations introduced by Samsung and provide a space where stories and moments can thrive. Engaging programs will involve night events hosted by various national Olympic committees, live viewing of competitions, and exhibitions celebrating the pursuit of excellence.

Stephanie Choi, Samsung’s VP and Head of Mobile Marketing for Mobile Experience, emphasizes that the essence of Samsung's initiative at Milan-Cortina 2026 is to connect athletes and fans. "In a time when the way we watch, share, and experience the Olympics is evolving, mobile technology plays an increasingly vital role in bridging distances and emotions, reminding everyone that at the heart of the events are people," she remarked.

A Partnership Rooted in Innovation

Samsung’s commitment to the Olympic Games has been ongoing since the 1998 Nagano Winter Olympics. With nearly three decades of partnership, Samsung continues to support the evolution of digital experiences at the Olympics and Paralympics. As the company looks forward to the prospective Los Angeles 2028 Games and beyond, innovations in artificial intelligence, virtual reality, augmented reality, and 5G connectivity are set to redefine the Olympic experience.

Samsung’s dedication is not solely restricted to the Olympics but extends to the Paralympics, allowing the spirit of unity and inspiration to be shared globally through innovative mobile technology. This ongoing commitment aids in creating memorable moments where athletes can shine brightly.

In closing, Milan-Cortina 2026 presents a unique opportunity for Samsung to showcase how technology can elevate both the athlete and fan experience, ensuring that the emotional energy of the Winter Games is felt worldwide. Through these initiatives and innovations, Samsung will undoubtedly contribute to a historic celebration of sport and togetherness.