#Japan #San-X #Chiyoda, Tokyo #Tachikawa Bus #Nyachikawasan

San-X Unveils 'Nyachikawasan': A New Character for Tachikawa Bus

San-X Co., Ltd., based in Chiyoda, Tokyo, announces the launch of 'Nyachikawasan', the official character for Tachikawa Bus, as part of their project 'San-X Charapro Friends'. This initiative assists companies in creating original characters while providing comprehensive production support. Unlike previous projects, this marks San-X's first involvement in overall character production and integrated management, which includes planning, PR design, and website development.

The official character for Tachikawa Bus was developed to embody the warmth and reliability of a bus service deeply connected to the Tachikawa area, making it more approachable to the local community. Through detailed discussions with Tachikawa Bus, San-X crafted the character by integrating the company's values and vision with imaginative design.

Comprehensive Production: A New Approach by San-X

The project stands out for its holistic approach to character production, which goes beyond mere creation. 'San-X Charapro Friends' involves strategizing PR, web development, and even character merchandise proposals, making it a comprehensive creative endeavor. By leveraging this innovative model, San-X aims to amplify community engagement and disseminate information about Tachikawa Bus more effectively. The introduction of 'Nyachikawasan' is just the beginning; further surprises and announcements are anticipated in the coming months.

Meet 'Nyachikawasan': The New Mascot for Tachikawa Bus

So, what exactly is 'Nyachikawasan'? This whimsical character appears to be a cat-like creature working at Tachikawa Bus's transportation service division. With a shy disposition, it endears itself to passengers. Notably, its tail splits open to reveal its ability to harness electrical energy, enabling it to operate like an electric bus. 'Nyachikawasan's' dreams include becoming a bus driver dedicated to safely transporting passengers. A hidden gem lies within its design, as the letters spelling 'Tachikawa' can be spotted on its cheeks, further tying it to its community.

What is 'San-X Charapro Friends'?

'Charapro Friends' is a San-X initiative that has successfully created over 1,000 original characters. This project helps corporations develop unique mascots while also facilitating product planning and promotional materials via San-X's extensive networks, including websites and social media channels. For more about this program, you can visit Charapro Friends.

About San-X

San-X continues to enchant audiences worldwide with its creation of over 1,000 original characters, including popular figures like Rilakkuma and Sumikkogurashi. Renowned for their charm and unique humor, these characters not only provide delightful visuals but also evoke a sense of warmth and companionship. Through merchandise, events, and media, San-X makes its characters accessible globally, captivating a broad audience with their intriguing allure. You can explore more about this iconic company on their official website.

Stay tuned for upcoming announcements as San-X and Tachikawa Bus deepen their relationship through the delightful character 'Nyachikawasan'.

© Tachikawa Bus/San-X.