#United States #New York #Canela Media #Club Canela #Hispanic Audience

Canela Media's Remarkable Growth Journey

As we approach 2026, Canela Media is gearing up for an extraordinary year following 2025's record-breaking achievements. Known as a trailblazer in multicultural media and innovation, Canela Media has positioned itself to lead the way in the digital landscape while catering to the U.S. Hispanic audience. This leadership is visible through multiple innovations and successful strategies that have redefined the interaction between brands and consumers in the Hispanic market.

Milestone Achievements of 2025

In 2025, Canela Media celebrated unprecedented growth, reaching a remarkable 68 million unique users within its extensive ecosystem, which includes Canela.TV, its owned social media channels, and Canela Audience Solutions (CAS). The streaming platform, Canela.TV, experienced a phenomenal 53% growth rate year-over-year. Moreover, users are spending 53% more of their time engaged with the content they love, indicating a stronger connection than ever before.

Beyond its streaming services, Canela Media expanded its presence across major social networks. The company reported a 116% uptick in followers on platforms like Meta, YouTube, and TikTok, showcasing its broadening influence among U.S. Hispanic audiences.

Club Canela: Revolutionizing Audience Engagement

In April 2025, Canela Media introduced Club Canela, a groundbreaking in-app streaming rewards program that has since transformed audience engagement. In a remarkably short period, Club Canela recorded a staggering 417% increase in new registered users and added over 24 million viewing minutes — a testament to the program's success. Notably, several prominent brands, including Hyundai, Coca-Cola, McDonald's, and Verizon, have partnered with Club Canela, drawn in by its interactive and gamified approach to engagement.

This platform not only rewards viewers but also fosters deeper connections between brands and consumers through interactive experiences, highlighting Canela Media's commitment to innovative marketing solutions.

Setting Industry Standards in Data-Driven Marketing

A cornerstone of Canela Media's success is its data-driven approach, particularly through its subsidiary, Canela Audience Solutions (CAS). The division has garnered several prestigious awards for its achievements in data utilization and targeting strategies, including Best Advancement in Data Utilization at the Cynopsis Media Impact Awards and Best Data Team at the Digiday Technology Awards. With the recent partnership with Pixability, CAS has broadened its reach to premium Hispanic audiences on YouTube, facilitating advertisers in achieving scalable and precise targeted campaigns.

Embracing AI in Media Production

In addition to expanding its reach, Canela Studios has pioneered AI Creative Solutions, which streamlines content development and brand integration. This suite utilizes advanced artificial intelligence to enhance production speed, customization, and optimization. Brands now have access to high-quality campaigns that are scalable and precisely tailored to their audiences – a perfect blend of creativity and technology.

Philippe Guelton, the Global President of Canela Media, emphasized that the growth and momentum seen in 2025 stem from a firm foundation of innovation powered by data and technology. “We've developed an extensive ecosystem that not only reaches Hispanic audiences at unprecedented scale but connects with them intelligently through precise marketing strategies,” he stated.

Looking Ahead to 2026

As Canela Media sets its sights on 2026, the company is prepared to continue evolving its AI-driven audience solutions. Plans include the launch of new precision-based audience segments and innovative content formats such as micro-dramas branded as CANELITAS. These advancements are set to solidify Canela Media’s reputation as a leader in the intersection of technological innovation, data analytics, and audience performance.

In conclusion, Canela Media stands at a pivotal moment in its journey, poised for exceptional growth. As it navigates through the competitive landscape of multicultural media, its commitment to innovation and excellence positions it as an ideal partner for brands seeking to engage effectively with the Hispanic market. For brands wanting to make a significant impact, Canela Media offers unparalleled opportunities to connect with deeply engaged Hispanic audiences, ensuring measurable outcomes that drive growth and success.

For further information, visit Canela Media.