Celebrating 10 Years of Garden and Launch of Ichikaku's New Character

Garden Co., Ltd. Celebrates a Significant Milestone

Garden Co., Ltd., headquartered in Shinjuku, Tokyo, is thrilled to announce the creation of its official character, Ichikaku Maneki-kun, in commemoration of the 10th anniversary of Garden and its listing on the Tokyo Stock Exchange's Standard Market last year. This new mascot will serve as a symbol of joy, happiness, and good fortune, bringing a delightful surprise to everyone connected with the brand.

Introducing Ichikaku Maneki-kun

Ichikaku Maneki-kun is designed to deliver surprises and happiness to all its audience. This character is inspired by the traditional Japanese Maneki-neko, a symbol of good luck, and the enchanting qualities of a unicorn, representing purity, strength, and prosperity. The Maneki-neko is beloved throughout Japan for its association with business success and happiness, making Ichikaku Maneki-kun a fitting emblem for the thriving Ichikaku family.

Since its establishment, Garden has experienced remarkable growth, particularly with its strategic expansion plans. With Tokyo as its core market, the Ichikaku brand aims to enhance its visibility and customer engagement, demonstrating the essence of happiness and good fortune through its mascot.

The Ichikaku Brand

The Ichikaku family of restaurants offers a unique dining experience that captivates guests with its signature Yokohama-style ramen made from carefully crafted noodles and a rich, creamy tonkotsu broth. The establishment follows the motto: “Once you try it, you’ll be hooked. Try it twice, and you’ll never forget it. Try it thrice, and you can’t stop!” This philosophy underscores the restaurant’s commitment to quality ingredients and exceptional flavor.

Presently, Ichikaku operates over 100 locations across Japan and has begun its international expansion into countries like Thailand and Malaysia, spreading the delicious taste of Japanese ramen to a wider audience in Asia.

Website: Ichikakuya
Store Information: Garden Group

About Garden Co., Ltd.

Dedicated to creating spaces where all parties involved can experience joy, vitality, and smiles, Garden Co., Ltd. has diversified its business into both the food service and real estate sectors. Since its inception, the company has successfully executed strategic M&A activities to revitalize over 12 businesses, contributing to their expansion efforts.

The food service division launched in 2006 includes a variety of brands, such as Yamashita Honki Udon and its flagship Ichikaku ramen. Leveraging synergies with its real estate portfolio, Garden employs a strategic approach to locate its establishments in prime locations, setting its sights on further expansion in the coming years.

Company Name: Garden Co., Ltd.
Stock Code: TSE Standard Market 274A
Established: December 2015
Capital: 2,378 million JPY (as of February 2025)
Employees: 286 full-time, 3,326 part-time (as of February 2025)
Number of Locations: 195 (including 31 franchises as of June 30, 2025)