Robbins Sports Surfaces Strengthens Commitment to Dance with Dedicated Division

Robbins Sports Surfaces Strengthens Commitment to Dance

In a significant move that underscores its dedication to the arts, Robbins Sports Surfaces has announced the expansion of its Robbins Dance & Performing Arts division. This initiative aligns with the company's long-established commitment to supporting dancers and performers, akin to the dedication given to professional athletes. The new division will be spearheaded by James Fayette, a former principal dancer with the New York City Ballet, who steps in as the Vice President of Business Development.

The New Division's Goals

This expansion indicates Robbins Sports Surfaces' deeper investment in the performing arts community. The company emphasizes its commitment to understanding the biomechanics of dance, which shares similarities with athletic performance. Over the years, Robbins has engineered flooring solutions for sports teams, including the 2026 NBA champion New York Knicks. With the Robbins Dance & Performing Arts division, this expertise will now extend to dancers, acknowledging their rigorous training and recovery processes.

Fayette has a rich background within the dance community, starting his career at the New York City Ballet. Upon retiring, he became an advocate for dancers' rights, working with the American Guild of Musical Artists. His leadership roles included positions at the Colburn School and L.A. Dance Project, where he focused on both health and safety standards for performers. Commenting on his new role, Fayette shared, “I have spent my entire life in service to dance, and this next chapter will be the most impactful of my career.” He recognizes Robbins' dance floors as marvels of design that promote both artistry and athleticism.

Innovative Dance Floors Support Performance

The Robbins Dance & Performing Arts division aims to create and install advanced dance flooring systems throughout U.S. and Canada. These flooring solutions are meticulously engineered to meet the unique demands of dance. Designed to reduce harmful ground-reaction forces and vibrations, Robbins' floors provide enhanced protection against injuries, enabling dancers to perform confidently and for extended periods without the risk of degradation.

Currently, Robbins' dance floors support a wide array of dance genres, including ballet, contemporary, hip-hop, and tap. The floors are already in use at numerous respected locations, from theaters and dance studios to K-12 schools, and are trusted by institutions like Jacob's Pillow in Massachusetts and Ballet West in Utah.

A New Standard for Dancer Wellbeing

Robbins President and CEO Todd Braun expressed enthusiasm for Fayette's leadership, noting that his history as a celebrated dancer and business expert makes him ideal for steering the new division. Braun remarked, “This division and this new leadership will drive growth in our work with the dance community for years to come.”

Robbins Dance & Performing Arts thrives on more than just flooring systems; it’s about advancing the health, safety, and performance of artists through engineered solutions tailored for dance and performance. With a history extending over 130 years in flooring innovation, Robbins integrates biomechanical research and American manufacturing expertise to meet the challenging physical movements of dancers and performing artists.

Conclusion: A Bright Future for Performing Arts

The establishment of Robbins Dance & Performing Arts marks a pivotal moment in the company’s expansion into the dance community. By merging expert knowledge in flooring design with a profound respect for the art of dance, Robbins aims to foster environments conducive to peak performance and creativity. The commitment to ensuring performer safety and health not only highlights the significance of quality in dance flooring but also paves the way for a future where art and athletics coexist harmoniously.

For more detailed information about Robbins Dance & Performing Arts and their innovative flooring solutions, please visit www.robbinsdancefloors.com.