Exciting Collaboration Between LINEMO and IS:SUE for 5th Anniversary Celebration!
In a unique collaboration to celebrate the 5th anniversary of LINEMO, SoftBank has partnered with the rising four-member girl group IS:SUE, who will mark their 2nd anniversary shortly after in June 2026. The collaboration focuses on the theme of "SUPER SIMPLE," showcasing both brands' strengths and their appreciation for their fans.
The collaboration is set to unfold in an extraordinary way, featuring more than 40 short videos that will be released continuously for 13 weeks, starting from June 4, 2026. In this big project, LINEMO aims to express the simplicity and ease of use of its plans through catchy and stylish content, with IS:SUE’s charming performances adding a light-hearted touch.
The new TV commercial emphasizes LINEMO's straightforward offerings. Titled “SUPER SIMPLE,” the ads creatively highlight how simple the plans are, so much so that there’s plenty of leftover time in the ads. Featuring the stunning performances of IS:SUE, the ad juxtaposes their cool dance moves with their adorable expressions, promising to captivate viewers and fans alike.
The commercial comes in two segments:
1. "SUPER SIMPLE" (30 seconds)
2. "Time Left Over" (21 seconds)
Both ads will be available for viewing on LINEMO’s official YouTube channel from June 4, 2026.
Here’s the link to watch them:
In addition to commercials, IS:SUE will star in over 40 fun short videos that will showcase their personalities and charming interactions. These videos will be released on LINEMO's official social media platforms such as Instagram, TikTok, and YouTube Shorts, giving fans a peek into the everyday lives of the group members while celebrating their individual and collective charm. The series will kick off with daily releases for the first 18 days, leading into 13 weeks of content that is as entertaining as it is engaging.
On June 4, viewers can look forward to the first installment titled “Relay Dance,” where all four members exhibit their synchronized dance routines with enthusiasm and flair.
In conjunction with this collaboration, LINEMO is launching a special campaign titled “LINEMO 5th Anniversary Grand Harvest Festival.” It features exclusive content, special perks, and a chance to win lavish prizes for their loyal fans. Specifically, those who switch to LINEMO or start a new plan during the campaign period will receive original IS:SUE stickers, along with special PayPay points, based on their selected plan. Additionally, a raffle for 20 lucky winners will unveil exciting gifts, with details available on the LINEMO website as of June 23.
SoftBank aims to enhance customer engagement through this campaign, incorporating valuable benefits and fostering connections between fans and IS:SUE. Participants are encouraged to utilize social media for a series of exclusive events and contents, making the campaign fun and interactive.
As they move forward, IS:SUE expressed their happiness and excitement about the collaboration with LINEMO, especially as they embrace their 2nd anniversary milestone. The group members discussed their experiences during filming and what they hope fans take away from the new material. Their enthusiasm was palpable, with each member eager to present authentic performances that speak to their journey as artists.
From charming interactions during the commercial shoot to their confident performances, IS:SUE is set to shine in this dual-anniversary celebration alongside LINEMO. The synergy between the two brands will undoubtedly resonate with audiences, making this collaboration one not to be missed. As the buzz continues, fans are encouraged to follow both IS:SUE and LINEMO for the latest updates and sneak peeks into this exciting campaign.
Now is the time to mark your calendars for June 4 and engage with LINEMO and IS:SUE as they embark on this delightful journey celebrating their milestones together!
The collaboration is set to unfold in an extraordinary way, featuring more than 40 short videos that will be released continuously for 13 weeks, starting from June 4, 2026. In this big project, LINEMO aims to express the simplicity and ease of use of its plans through catchy and stylish content, with IS:SUE’s charming performances adding a light-hearted touch.
The New Commercial
The new TV commercial emphasizes LINEMO's straightforward offerings. Titled “SUPER SIMPLE,” the ads creatively highlight how simple the plans are, so much so that there’s plenty of leftover time in the ads. Featuring the stunning performances of IS:SUE, the ad juxtaposes their cool dance moves with their adorable expressions, promising to captivate viewers and fans alike.
The commercial comes in two segments:
1. "SUPER SIMPLE" (30 seconds)
2. "Time Left Over" (21 seconds)
Both ads will be available for viewing on LINEMO’s official YouTube channel from June 4, 2026.
Here’s the link to watch them:
Short Video Series
In addition to commercials, IS:SUE will star in over 40 fun short videos that will showcase their personalities and charming interactions. These videos will be released on LINEMO's official social media platforms such as Instagram, TikTok, and YouTube Shorts, giving fans a peek into the everyday lives of the group members while celebrating their individual and collective charm. The series will kick off with daily releases for the first 18 days, leading into 13 weeks of content that is as entertaining as it is engaging.
On June 4, viewers can look forward to the first installment titled “Relay Dance,” where all four members exhibit their synchronized dance routines with enthusiasm and flair.
A Special Campaign
In conjunction with this collaboration, LINEMO is launching a special campaign titled “LINEMO 5th Anniversary Grand Harvest Festival.” It features exclusive content, special perks, and a chance to win lavish prizes for their loyal fans. Specifically, those who switch to LINEMO or start a new plan during the campaign period will receive original IS:SUE stickers, along with special PayPay points, based on their selected plan. Additionally, a raffle for 20 lucky winners will unveil exciting gifts, with details available on the LINEMO website as of June 23.
SoftBank aims to enhance customer engagement through this campaign, incorporating valuable benefits and fostering connections between fans and IS:SUE. Participants are encouraged to utilize social media for a series of exclusive events and contents, making the campaign fun and interactive.
Reflections on the Collaboration
As they move forward, IS:SUE expressed their happiness and excitement about the collaboration with LINEMO, especially as they embrace their 2nd anniversary milestone. The group members discussed their experiences during filming and what they hope fans take away from the new material. Their enthusiasm was palpable, with each member eager to present authentic performances that speak to their journey as artists.
From charming interactions during the commercial shoot to their confident performances, IS:SUE is set to shine in this dual-anniversary celebration alongside LINEMO. The synergy between the two brands will undoubtedly resonate with audiences, making this collaboration one not to be missed. As the buzz continues, fans are encouraged to follow both IS:SUE and LINEMO for the latest updates and sneak peeks into this exciting campaign.
Now is the time to mark your calendars for June 4 and engage with LINEMO and IS:SUE as they embark on this delightful journey celebrating their milestones together!
Topics Entertainment & Media）
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