#United States #Shelton #Timex Group #Daniel Wellington #watch brand

Timex Group Completes Acquisition of Daniel Wellington

In a significant move that solidifies its commitment to the growth of global brands in the watch and jewelry sector, Timex Group announced the successful acquisition of Daniel Wellington. This strategic acquisition marks the full integration of the globally recognized watch and jewelry brand into Timex's extensive portfolio.

The announcement, made on July 3, 2026, highlights the completion of Timex Group's takeover, which follows its earlier purchase of a 25% stake in Daniel Wellington three years prior. This foundational relationship has now escalated into a 100% ownership, signifying a pivotal step in the strategic expansion of the Daniel Wellington brand.

Over the past three years, Timex and Daniel Wellington have collaboratively worked on new product development, supply chain optimization, brand positioning, and marketing strategies. This joint effort has reportedly yielded positive outcomes, showcasing the quality of Daniel Wellington's offerings and their potential for growth. The results achieved during this various collaborations have reinforced Timex Group's confidence in the brand’s future.

Following the acquisition, Timex Group plans to increase its investment in Daniel Wellington significantly. Leveraging its global expertise, operational resources, and extensive experience in brand development, Timex aims to catalyze further advancements for Daniel Wellington as it embarks on a new chapter.

Tobias Reiss-Schmidt, President and CEO of Timex Group, praised the Daniel Wellington team and the beautiful products they have launched, commending their progress in reinvigorating the brand's growth trajectory. He emphasized the confidence gained from working closely with the team and expressed excitement about the newly integrated brand’s potential for dynamic growth under Timex’s stewardship.

Despite the acquisition, Daniel Wellington will continue to function as a distinctive brand within the Timex Group, preserving its characteristic Scandinavian design and minimalist style, as well as its direct customer relationship, which has been key to its international success. The brand will utilize Timex Group's resources in product design, development, supply chain management, production, distribution, and digital consumer engagement to continue its expansion.

This acquisition aligns with Timex Group's strategy of creating and cultivating a portfolio of unique global brands that maintain lasting consumer appeal and offer authentic storytelling. By adding Daniel Wellington, Timex strengthens its position in the high-quality design watch and jewelry market while affirmatively showcasing its capability to unlock the long-term potential of iconic brands through its extensive global operational platform.

Filip Tysander, founder of Daniel Wellington, shared his journey of establishing the brand to make timeless design personal, stylish, and accessible to a broad audience. He expressed his pride in the brand's transformation into a globally recognized name and shared his hope that Daniel Wellington continues to evolve without losing its unique essence. He acknowledged Timex Group's respect for Daniel Wellington's identity while complementing it with necessary expertise and scalability for future growth.

The specific financial details regarding the transaction have not been disclosed yet. However, this acquisition signals a promising future for both Timex Group and Daniel Wellington as they collaborate to innovate and expand in the dynamic global market.