#USA #San Francisco #Skai #Commerce Media #Celeste AI

Skai Unveils Celeste AI and Expands Its Platform

On May 14, 2025, Skai, the leading omnichannel platform in commerce media, revealed the general availability of Celeste AI at the ShopAble 2025 event. This innovative tool is designed specifically for commerce marketers, marking a significant upgrade in the way brands and agencies engage with digital commerce.

Celeste AI is the first generative AI-powered agent tailored for commerce, adding a new dimension to Skai’s platform which also consists of various other commerce solutions. These include Strategic Digital Shelf, Retail Insights, Content Optimization, Retail Operations, and Revenue Recovery. Together, these solutions provide a unified approach to marketing and commerce that enhances efficiency and growth across retail environments.

Having undergone a successful closed beta with over 50 clients, Celeste AI is now fully integrated into Skai’s platform, offering marketers tools to drive strategic decisions. From budget recommendations and bidding strategies to cross-channel performance insights and anomaly detection, it guides users in understanding the intricacies of their marketing efforts. Early reports from users indicate substantial improvements, highlighting gains in efficiency between 30% to 50% and performance boosts in the range of 10% to 20%.

Real-World Success Stories

During the launch event, Kelly Gerrard, Director of eCommerce Marketing at Marshall, showcased how Celeste AI has positively affected their operations. Managing a vast inventory of 350,000 SKUs and over a million keywords across ten different retailers, her team has significantly streamlined their workflow. Tasks that used to take up to 20 minutes have been reduced to just one. Additionally, Celeste AI helped identify a unique growth opportunity in the kids’ and youth segment. By evaluating competitor activities, they discovered that most competitors primarily targeted adults. This allowed Marshall to target the underserved youth market effectively, capitalizing on a niche that could have been overlooked.

Powerful New Commerce Solutions

As a part of the expansion, Skai revealed new capabilities that will leverage Celeste AI:

1. Strategic Digital Shelf: This feature offers real-time insights on product availability, buy box metrics, search rankings, reviews, and competitor activities, enabling advertisers to optimize their media strategies accordingly.
2. Retail Insights: By linking media performance with sales and other health metrics, it provides a comprehensive view of operational performance across 100+ retailers. This includes tracking inventory and customer purchases seamlessly.
3. Content Optimization: This automated tool identifies content gaps and missed keywords, suggesting optimizations to enhance product relevance and reduce advertising costs.
4. Retail Operations: AI-driven processes are employed to flag catalog discrepancies, ensuring consistency and reliability across platforms.
5. Revenue Recovery: This solution focuses on identifying and recovering lost revenues due to issues like chargebacks or billing errors, allowing brands to focus on growth.

These solutions address the urgent call by many marketers for tighter integration between media strategies and operational insights. According to Nich Weinheimer, Skai’s Chief Strategy Officer, clients are looking for a comprehensive platform that brings together premier commerce operations and high-level media capabilities under a single umbrella.

Setting the Stage for Future Commerce

Skai is not merely rolling out innovative technologies; it is setting the course for the next generation of commerce media. With the integration of media, content, and operational data, brands can execute omnichannel strategies seamlessly. Gil Sadeh, President of Skai, emphasized the company’s mission to simplify complexity and foster growth, citing the importance of an integrated approach powered by generative AI that only Skai can offer.

As Skai embarks on this new chapter with the launch of Celeste AI and the associated suite of tools, the company is firmly positioned as a leader in the commerce media landscape, empowering brands and agencies to maximize their advertising potential efficiently. Skai continues to attract notable partnerships, further solidifying its reputation in the industry and expanding its reach in the global market. For additional details, visit Skai's website.