OPTIX Expands Its Global Reach
As the global XR (Extended Reality) industry prepares for a summer filled with innovations, optical technology company OPTIX is set to showcase its advanced AR (Augmented Reality) and VR (Virtual Reality) optical solutions at three major industry trade shows this June: AWE USA in Long Beach, California, Viva Technology in Paris, France, and Laser World of Photonics in Munich, Germany.
This presence builds upon the strong momentum that OPTIX displayed at CES 2025 earlier this year, marking the company's continued efforts to provide powerful, scalable optics to XR hardware manufacturers worldwide.
OPTIX's Global Stage
Since bursting onto the scene less than three years ago, OPTIX has been steadily expanding its capabilities and product lineup. The company has raised $15 million in funding, developed its own laboratory, and established production processes while bringing advanced optical modules for AR glasses and VR headsets to market.
This June, OPTIX will present its two flagship products:
- - 2D EPIC 50 AR Waveguide - Designed for lightweight AR glasses with a wide field of view of 50°.
- - 8K VR Pancake Module - Offering a binocular 8K resolution and a 115° field of view, wider and sharper than competitors like Apple's Vision Pro.
By participating in such events, the company aims to strengthen its connections with technology firms and enterprise users in North America and Europe, enhancing its role in the next-generation immersive technology supply chains across regions.
What's New in VR and AR?
For VR applications, OPTIX’s proprietary eye-tracking and foveated rendering solutions are designed to reduce GPU requirements while maintaining high visual fidelity at 8K resolution. This functionality affords greater efficiency for both mobile and tethered VR applications.
In the realm of AR, the latest version of the 2D EPIC 50 AR Waveguide module boasts enhanced efficiency with peak brightness of 7000 nits, exceptional contrast, and production maturity, moving the company closer to its goal of enabling smart glasses for the mass market.
A Focused Strategy Across Borders
Despite the simultaneous occurrence of AWE, Viva Technology, and Laser World of Photonics across different continents, OPTIX's presence underscores its strategic intent to cater to both the North American and European XR markets simultaneously. In the U.S., the optics company is looking to engage with ODMs/OEMs focusing on:
- - Mixed reality headsets
- - AI-powered AR smart glasses
- - Wearable displays for industries and consumers.
In Europe, OPTIX seeks to position itself as a reliable, scalable optics partner for both headset manufacturers and enterprises, navigating the increasingly complex global supply chain. Recent shifts in trade dynamics have prompted some EU-based immersive technology firms to diversify their supplier base or reassess their reliance on established U.S.-focused providers.
This broader global strategy aligns with recent trends in the optics industry, where hardware decisions are increasingly influenced by geopolitical dynamics and supply chain reliability.
Kristen Wang's Vision
Kristen Wang, co-founder and Head of Business Development at OPTIX, remarked, "We are witnessing an increasing interest from European XR hardware manufacturers searching for agile, optics-focused partners with a solid optical background who can quickly adapt to changing market dynamics. Our aim is to be a reliable technical partner with a long-term commitment to the region.
"Europe is a strategically important market for us—not only economically but also for building lasting relationships with companies that prioritize performance, transparency, and sustainable product development. In the AI era, today's so-called AI glasses will inevitably evolve into AR glasses. For VR, the competitive landscape is experiencing a growing differentiation among pancake solution providers. As immersive technologies proliferate in the region, we will continue to deliver top-notch optical performance that leads in the global market."
Looking Ahead
Looking to the future, OPTIX has signaled its intent to not only continue developing existing modules but also actively explore and develop advanced optical technologies. The company's stated goal is straightforward: to deliver exceptional optics that balance peak performance with mass manufacturability. More information about OPTIX can be found
here.