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Recap of the Cool Japan DX Summit 2025

On November 21, 2025, the Cool Japan DX Summit 2025 was held at TODA HALL & CONFERENCE TOKYO, organized by the Cool Japan DX Summit Executive Committee led by Vpon JAPAN. This prominent event brought together a diverse group of 35 companies and organizations, with 21 booths showcasing their efforts in promoting Japan's rich culture and innovative digital transformation.

Event Overview

The Cool Japan DX Summit ran from 10:30 AM to 6:35 PM, attracting over 4,500 participants. This is one of Japan's largest events focused on combining the appeal of Japanese culture with cutting-edge digital technology. The summit served as an essential platform for stakeholders looking to enhance their international business strategies.

Exhibition Booths

The exhibition area buzzed with energy as attendees and exhibitors engaged in deep discussions and information exchange. These booths played a crucial role in fostering conversations that could lead to new business opportunities and partnerships. Participants had the chance to immerse themselves in various facets of Japan's vibrant culture, focusing on areas such as fashion, beauty, tourism resources, and intellectual properties.

Networking Lunch & Communication Session

Another highlight was the Lunch & Communication session, where speakers, participants, and sponsoring companies mingled while enjoying light refreshments. This invaluable opportunity allowed for more personal interactions and strengthening of professional relationships.

After Party

The After Party became a lively setting for participants to exchange business cards and engage in fruitful dialogue. Attendees gathered around speakers to ask questions and discuss initiatives, nurturing collaborative opportunities across industries. Such discussions were crucial for participants to gain insights into potential business developments.

The summit achieved its goals thanks to the dedicated support from all involved, including participants and collaborators, and a heartfelt thank you goes out to everyone who contributed to the success of the event.

Online Day Announcement

For those who couldn't attend the event, the recorded sessions from November 21 will be available online on December 17, 2025. This allows participants to review the discussions and insights shared during the summit. (Further details about streaming times will be made available on the official website.)

Streaming Date: December 17, 2025
Streaming Method: Online
Registration Required: Participants must register in advance.
Sign up here for the online event.

Purpose of the Cool Japan DX Summit

The Cool Japan DX Summit aims to amplify Japan's appeal through digital technologies by sharing successful case studies and common challenges faced by various sectors. It is designed for businesses targeting global market expansion, addressing both inbound and overseas initiatives. Leaders engaged in digital transformation convene to create cross-industry collaborations that will strengthen Japan's stance in the global arena.

About Vpon

Vpon is a leading cross-border DX enterprise in Asia, specializing in AI technology and data analytics to support business growth across borders. The Japanese arm focuses on promoting inbound initiatives and assisting in overseas expansion while providing digital marketing solutions. Currently, Vpon collaborates with over 200 local governments and private enterprises.
Company Profile:

• - Name: Vpon JAPAN, Inc.
• - Headquarters: Shibuya-ku, Tokyo
• - CEO: Yoshitaka Shinohara
• - Business Activities: Big data analysis through AI technology, smartphone advertising platform, inbound and outbound marketing support, DMP construction, Cool Japan DX Summit organization, and CJPF management.
• - Established: June 2014
• - Website: https://www.vpon.com/jp/