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Magellan AI and iHeartMedia Join Forces for Enhanced Attribution

On April 30, 2026, Magellan AI, a leader in audio advertising intelligence, announced an exciting expansion of its partnership with iHeartMedia, one of the biggest audio providers in the United States. This collaboration aims to enhance broadcast radio attribution for advertisers, enabling them to measure the effectiveness of their campaigns in a more integrated manner across various media channels, including digital platforms.

The Need for Enhanced Ad Measurement

In the rapidly evolving landscape of advertising, where multiple channels compete for audience attention, brands are seeking more comprehensive tools to gauge the efficacy of their campaigns. Traditional measurement systems often fall short, especially when attempting to contextualize the impact of diverse channels like podcasts, streaming audio, and now, broadcast radio. Magellan AI is stepping in to fill this gap by providing a more unified approach that integrates these varied elements.

Expanded Measurement Capabilities

Through this expanded partnership, Magellan AI will utilize iHeartMedia's simulcast data which connects listeners exposed to broadcast radio with measurable outcomes such as web visits, form fills, leads, and purchases. Advertisers will have access to exclusive attribution reporting that will allow them to gain deeper insights into the full-funnel results of their radio campaigns. This innovative approach enables brands to not only track individual media performance but also understand how radio interacts with digital efforts, thereby creating a comprehensive campaign overview.

Cameron Hendrix, CEO and Co-Founder of Magellan AI, highlighted, "Advertisers want clearer insights into how every channel contributes to outcomes. Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance." This perspective reflects the increasing demand among advertisers for clarity and accountability in advertising efforts.

iHeartMedia’s Role

As the leading audio media company in America, iHeartMedia reaches nine out of ten Americans each month through its broadcast radio assets. By integrating Magellan AI’s attribution technology with its extensive in-market simulcast data, iHeartMedia aims to provide advertisers with unprecedented visibility into how their audio campaigns drive significant results across all platforms. Lainie Fertick, President of iHeartMedia Insights, stated, "By combining Magellan AI's attribution technology with our proprietary data, we’re providing brands with deeper visibility into how broadcast radio works alongside other audio channels to drive meaningful results."

A Future-Focused Approach

This partnership signifies an important step forward, aligning with the industry's growing emphasis on data-driven strategies. As listeners increasingly engage with audio content across various platforms, understanding the crossover effects becomes paramount. Brands leveraging this integrated framework will be better equipped to formulate strategies that resonate with their target audiences.

In summary, the collaboration between Magellan AI and iHeartMedia marks a significant advancement in how audio advertising is measured. By enabling advertisers to analyze the interplay between broadcast radio and digital audio channels, they will gain valuable insights that can shape their future advertising strategies. As the industry continues to evolve, innovations like these will play a critical role in enhancing the effectiveness of advertising campaigns.

For more information about this partnership or the services provided by these companies, visit iHeartMedia and Magellan AI.