Futako-Tamagawa Rise Shopping Center's Record Financial Performance
The Futako-Tamagawa Rise Shopping Center, located in Setagaya City, Tokyo, has made headlines for its impressive financial performance. For the fiscal year 2024 (from April 2024 to March 2025), the shopping center recorded total sales of ¥43.4 billion, representing a 2.8% increase compared to the previous year, which itself set a record. This marks the second consecutive year of achieving record sales for the facility, which celebrated its 10th anniversary in 2021. The center also saw visitor numbers rise to 28.79 million, an increase of 4.5% from last year's figures.
The center's general manager, Toshiaki Tanaka, has been pivotal in steering the facility towards becoming a beloved community platform in the Futako-Tamagawa area. Their goal is to offer a 'quality everyday life' experience, actively pursuing unique value offerings and content development that fosters human connections through various events and community activities.
Factors Contributing to Increased Sales and Visitors in 2024
1. Renovation of the Underground Grocery Floor
The renovation of the underground grocery area and the opening of new stores like LOWYA have significantly boosted sales across all sectors. The improvements included an upgrade to the Tokyu Store and a redesign of the food court, which helped attract both new customers and encouraged repeat visits. Additionally, the new store, LOWYA, known for its stylish and affordable interior products, has brought in a younger clientele. Overall, renovations throughout the shopping center have resulted in increased sales across various shops, contributing to the center's financial success.
2. Regional Events to Enhance Visitor Engagement
Roughly 200 local events were hosted, surpassing last year's figures and generating a remarkable increase in foot traffic. Key events included the 'Circus of the Sun and Starry Sky,' and a five-year-in-the-making Christmas Tree Lighting ceremony. These engagements strengthened ties within the community and created a festive atmosphere, drawing large crowds and enhancing the shopping experience.
3. Successful Performance of Experiential Stores
The experiential facilities, particularly 'PLAY! PARK ERIC CARLE,' which opened in November 2021, have seen strong visitor numbers and increased sales since their launch. Moreover, the overall sales growth of the fourth floor and the success of tenant stores reinforce the center's status as a vibrant destination.
Upcoming New Stores and Renovations in 2025
In April 2025, the Futako-Tamagawa Rise Shopping Center will expand its offerings with the renovation of popular brand H&M and the opening of new stores like ABC Mart Grand Stage. These initiatives follow the recent trend of enhancing shopping experiences by introducing trendy and appealing fashion items and store designs, thus attracting more visitors. The center continues to strive for a customer-focused environment that remains attuned to shopping trends.
Detailed Expansion Plans
The H&M store will undergo a transformation that emphasizes a community-centric atmosphere alongside family-friendly areas. The renovations will feature sustainable materials, providing an inviting shopping environment. Likewise, the ABC Mart Grand Stage will cater to diverse styles, offering trendy sneakers and apparel.
The changes reflect the center's commitment to growing with customer needs, ensuring that each visit provides a delightful experience for everyone. As Futako-Tamagawa Rise Shopping Center looks ahead, it anticipates maintaining its momentum of growth through new attractions and community-oriented programming.
Conclusion
The success and expansion of the Futako-Tamagawa Rise Shopping Center highlight its pivotal role in the local community and retail landscape. Its commitment to enhancing customer experience and listening to community needs ensures its position as a leading shopping and lifestyle destination in Tokyo's Setagaya area. Looking forward, the center's innovative strategies and revitalization efforts promise a bright future ahead for both visitors and retailers alike.