Immedio Revolutionizes Inside Sales for Jinjib with AI Automation

Transforming Inside Sales: Jinjib's Experience with Immedio

In an era where automation is crucial for sales efficiency, Immedio, based in Tokyo, has unveiled a solution that is significantly transforming the way Jinjib, a specialized recruitment firm in Osaka, conducts its inside sales operations. Immedio’s AI-powered inside sales platform, designed to automate and enhance lead management, has allowed Jinjib to stabilize its monthly meetings at 20, effectively streamlining their sales processes.

Background and Challenges Faced by Jinjib

Jinjib has operated in a unique niche, focusing exclusively on hiring support for high school graduates. However, under the guidance of its CMO, Atsushi Futami, the company faced the limitations of an outdated sales structure primarily focused on the volume of meetings rather than lead quality. With an approach that used inside sales to make numerous calls without a solid nurturing process, Jinjib struggled with a system that was akin to a “leaky bucket,” making it difficult to maximize order acquisitions.

Futami noted, “We had an overwhelming number of leads but faced structural deadlocks in converting them into orders. The direct involvement of inside sales was also limited to business hours, which meant we were missing opportunities outside of those hours.” This prompted a search for a revolutionary solution that could recalibrate their sales strategy toward quality and efficiency.

The Choice of Immedio

Seeking to reform their lead operations, Futami implemented three key strategies: refining advertising targeting, establishing a proper nurturing process, and tightening SQL (Sales Qualified Lead) criteria. The pivotal strategy was the automation of lead scoring based on various attributes including industry, employee count, and previous hiring experiences. This selection led Futami to Immedio, which encapsulated all the functionalities Jinjib needed. “I didn’t really consider other options as Immedio had everything we were looking for,” he remarked, expressing confidence in the platform's potential.

Furthermore, Futami praised Immedio’s user interface, stating that it did not require a manual to operate, reminiscent of a popular gaming console in terms of intuitiveness. This ease of use allowed for the quick setup of the system, completed in less than a week.

Notable Achievements Post-Implementation

The integration of Immedio into Jinjib’s sales process yielded immediate results. With an impressive 20 meetings secured each month, the labor previously necessary for arranging these meetings through 5 to 10 calls per setting was substantially automated. “We effectively automated the workload equivalent to 200 calls just to secure those 20 meetings. The resources saved are now focused on lower-priority leads, ensuring we maintain high responsiveness to the hot leads,” Futami highlighted.

Additionally, Immedio introduced automated questionnaires for leads during the meeting setup, capturing critical information about budgets, challenges, and hiring experiences beforehand, thus preparing sales representatives thoroughly for each meeting. The automation of responses to inquiries after business hours was another significant advantage; it allowed Jinjib to engage with prospects while their interest was still high. “Being able to keep the customer’s enthusiasm as hot as possible up to the time of the meeting is a huge benefit,” Futami added.

Future Perspectives with Immedio

With inbound lead conversions becoming more consistent, Jinjib's next step involves further refining their nurturing design based on insights gained from Immedio. Currently, habitual email campaigns leveraging Immedio Box are implemented bi-weekly, ensuring no lead engagement is missed across all contact points.
Furthermore, Futami plans to develop a comprehensive revenue operation structure that bridges marketing, inside sales, field sales, and customer success teams. Aiming for a data integration with Salesforce at its core, the goal is to incorporate lead behavior analytics collected through Immedio to enhance the operational synergy for sales and customer success efforts. This ambitious plan illustrates Jinjib’s commitment to strengthening its presence within the high school recruitment market, with Immedio as a pivotal partner in achieving these goals.

For detailed insights on Jinjib's transformative journey with Immedio, further case studies can be explored on their corporate websites.