#USA #Sam's Club #Protein Shake #Little Chute #Nurri Kids™

Nurri Launches Nurri Kids™

In an exciting move for parents concerned about their children's nutrition, Nurri, the burgeoning protein lifestyle brand, has unveiled its latest product, Nurri Kids™. This ultra-filtered protein shake is specifically crafted for children and is now available nationwide at Sam's Club.

The announcement of Nurri Kids™ comes as a significant development for a company that has rapidly gained recognition in the nutritional space. Recently acknowledged as one of Circana's top CPG growth leaders, Nurri has demonstrated a commitment to quality and taste that resonates with both children and their parents. It has also been named Instacart's fastest-growing brand of 2025, reflecting its upward trajectory in the competitive market.

Setting a New Standard for Kids’ Nutrition

The brand's new offering delivers an impressive 10 grams of protein and only 2 grams of sugar per serving, positioning it as a healthy yet enjoyable choice for kids. Made with ultra-filtered milk, Nurri Kids™ presents a smooth and creamy texture combined with delectable chocolate milkshake flavors that children adore. This innovative shake effectively addresses the common pitfalls of nutritional beverages: bland taste and excessive sugars.

Adam Tollefson, Business Unit Director at Nurri, shared his insight into the product’s conception: “We saw a clear gap in the kids' nutrition category - a lack of beverage options that parents feel good about, and kids genuinely enjoy.” He emphasizes that nutrition only works if children willingly consume it, making the taste a paramount focus in their product development.

Nurri Kids™ aims to bridge the gap in children's nutritional needs. It seamlessly combines essential vitamins and minerals—totaling nine key nutrients—with high-quality protein to support daily health. Whether consumed during breakfast, packed in a lunch box, or as a post-school snack, this shake caters perfectly to busy families and their active lifestyles.

A Promising Future in Children's Nutrition

The shake is ideal for children aged 4 years and older, ensuring that it meets the needs of a wide range of dietary requirements while maintaining an appealing flavor profile. With its nationwide launch at Sam's Club, parents now have a convenient option that prioritizes both nutrition and taste.

Alongside the launch of Nurri Kids™, the brand underlines its broader mission as a lifestyle brand dedicated to enhancing wellness—one delightful flavor at a time. As Nurri continues to redefine what it means to consume healthy, better-for-you products, Nurri Kids™ sets a new benchmark in the realm of children's nutrition shakes, pairing fantastic taste with the serious nutritional needs of growing kids.

To find out more about Nurri Kids™ and other exciting offerings, visit drinknurri.com. This product not only marks a fresh chapter in the brand’s journey but also highlights a pivotal moment in children's health and nutrition products, paving the way for more innovative ideas in the future.