TAIT Unveils Innovative Feltboard Platform for Seamless Experience Management

TAIT Launches Feltboard: A New Era in Experience Management

On July 22, 2025, TAIT, a leader in the live experience industry, proudly unveiled Feltboard, a cutting-edge cloud-based platform tailored for storytelling in diverse physical spaces. Developed in collaboration with Google, this innovative system promises to revolutionize how stories are created, managed, and shared across various environments.

The Genesis of Feltboard

The partnership between TAIT and Google began in 2020 with a clear objective: to address the complex challenges of managing screens in experiential settings. From lobbies to event venues, and retail spaces to exhibition centers, the need for a cohesive and effective management system became evident. Following extensive development, Feltboard made its highly anticipated debut at Google’s iconic Pier 57 in New York City in 2022. Since then, it has expanded its reach to global campuses, continually enhancing its functionalities.

Empowering Storytellers

Ryan Howard, the Experience Platform Lead at Google, epitomizes the essence of Feltboard when he says, "Sometimes you need to hit play and walk away. Sometimes you need to conduct an orchestra." This platform is designed for storytellers, enabling them to navigate a fully integrated workflow with responsive and generative design tools. Its versatility allows it to adapt to a vast global footprint, catering to a wide range of storytelling needs.

Hybrid Cloud Experience Management System

Feltboard is described as a hybrid cloud Experience Management System (XMS), a solution that streamlines content management while ensuring robust exhibit control across multiple modalities. One of its standout features is the integration of enterprise-grade security, reliability, and scalability, making it suitable for large environments such as theme parks, cruise ships, and stadiums. With Feltboard, organizations can manage content updates effortlessly and ensure a seamless storytelling experience in real-time.

Talent Pool Converging on Innovation

Adam Davis, CEO of TAIT, expressed excitement about the launch, stating, "By leveraging Feltboard’s robust capabilities developed with Google, we are pushing the boundaries of digital storytelling and intelligent content management across a wide array of Google spaces. The potential for revolutionizing content delivery is immense, especially as we consummate more strategic partnerships moving forward."

Additionally, West Bielstein, the Brand Experience Lead at Google, emphasized the importance of building a storyteller-centric, enterprise-grade platform. "We worked hard to develop this technology, ensuring the reliability and scalability needed to support large organizations. Now, with Feltboard, we are eager to invite others into this collaborative journey, enhancing our platform's capabilities even further."

Legacy of Innovation

TAIT has a rich history, with a legacy spanning over 45 years. They have been instrumental in delivering culture-defining experiences that go beyond industry standards. From hosting rock 'n' roll concerts to servicing high-profile brands and events across more than 30 countries and all seven continents, their contributions to live experiences are unparalleled. Collaborations with icons such as Beyoncé, Taylor Swift, Cirque Du Soleil, and institutions like NASA showcase their commitment to cutting-edge technology and creative design.

As TAIT continues to innovate with Feltboard, the future looks bright for experience management in various industries. The platform is not just about technological advancement; it represents a shift towards more engaging, dynamic, and interactive storytelling methods that resonate with audiences worldwide.

In summary, as TAIT introduces Feltboard to the market, it marks a significant milestone in experience management technology, providing new avenues for organizations to share their stories in transformative ways. The collaboration between TAIT and Google is not just a technological partnership but a community effort to elevate live experiences to unprecedented heights.