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360PR+ Achieves Prestigious B Corporation Certification

As 360PR+ approaches its remarkable 25th anniversary, the Boston-based public relations agency is thrilled to announce its certification as a B Corporation. This prestigious milestone reflects the company’s unyielding standards and principles in promoting mission-driven brands.

B Corporation certification, awarded by B Lab, is no small feat. It involves a comprehensive assessment of a company’s mission, ethics, transparency, and its overall impact on employees and the surrounding community. 360PR+ excelled in all aspects required during this rigorous evaluation process, emphasizing its commitment to employee wellness, engagement, and satisfaction, alongside its economic and environmental responsibilities.

Laura Tomasetti, the founder and CEO of 360PR+, expressed her enthusiasm, stating, "To truly represent brands that are doing good in the world, we must hold ourselves to the highest possible standards. Our B Corporation certification is validation of that commitment and a tribute to our employees, whose feedback and engagement continuously propel us toward improvement."

A Legacy of Advancement and Trust

The agency has a longstanding tradition of advocating for brands that embody positive change. Through innovative and celebrated PR campaigns, 360PR+ has collaborated with an array of admired organizations, including notable B Corporations like Blue Wave Solar, Full Circle Home, Pete and Gerry's Organic Eggs, and Stonyfield. This portfolio not only highlights their expertise but also their commitment to working with brands that prioritize sustainability and social responsibility.

Located in New York, 360PR+ is a partner in PROI Worldwide, providing resources in over 100 cities across North America and globally. This vast network enhances the company’s ability to impact and represent trusted brands significantly.

In addition to its B Corporation certification, the agency has obtained recognition as a certified women-owned business through the Women’s Business Enterprise National Council (WBENC). This distinction reinforces its dedication to creating a diverse and inclusive workplace, further enriching its capabilities to serve clients effectively.

What It Means to Be a B Corporation

B Corporations are organizations that strive to use their business as a force for good, meeting the rigorous standards set by B Lab's independent Standards Advisory Council. With approximately 9,000 certified B Corporations globally, this community comprises businesses committed to balancing profit with social and environmental performance.

The stringent certification criteria scrutinize various corporate social responsibility aspects, acknowledging organizations that prioritize the well-being of their employees while maintaining ethical practices and transparent governance. The news of 360PR+ becoming a certified B Corporation not only marks a significant moment in its history but also inspires other companies to prioritize greater corporate social responsibility.

As brands and consumers alike gravitate towards more socially responsible choices, 360PR+ stands at the forefront, ready to advance brands committed to making impactful changes in the world.

Looking Ahead

With its recent certification, 360PR+ is poised to continue its trajectory towards empowering mission-driven brands widely. They reaffirm their promise to uphold the highest standards of excellence, ensuring that the brands they represent are not only succeeding in business but are also making a significant difference in the communities they serve.

To learn more about 360PR+ and their journey toward becoming a certified B Corporation, visit www.360PR.plus and explore the latest updates on B Corporation initiatives on the B Corp blog here.