#USA #Chicago #Sabio Holdings #Creator TV #Marketecture Live

Joe Ochoa to Speak at Marketecture Live

Creator TV®, the pioneering creator-driven streaming network and content studio, is set to add notable insights from its Co-Founder and General Manager, Joe Ochoa, during the upcoming Marketecture Live in Chicago on September 23, 2026. Ochoa will be part of a panel discussion titled Sports Influence Looks Different Now Where Creators and Fandom Meet, focusing on the evolving landscape of sports fandom.

The session, scheduled for 1:45 p.m. CT, will be moderated by Caleb Pearson, an Advisor to Sabio Holdings, who has over two decades of experience in marketing and media. Pearson previously held leadership roles at prominent companies like McDonald's, where he headed up various sectors including Media and Customer Experience. He will be joined by Michelle Niblock, the Global Media Lead for McDonald's, who also represents the US Digital segment for Publicis Groupe.

As the world of sports fandom changes, fueled by the influence of social media and content creators, the roles of brands in connection to their audiences are being redefined. Ochoa underscores that the participation of creators in live sports events engages audiences in a manner that transcends viewership. He mentions, “We've witnessed firsthand what happens when creators take center stage in a live sports moment. Audiences don’t just watch, they actively engage long after the event concludes, showcasing a dynamic community interaction that brands need to harness.”

The interest in the evolution of sports fandom reflects a growing trend where audiences fluidly navigate between live broadcasts, streaming services, and creator-generated content. Brands aiming to capture this evolving demographic must consider innovative media strategies tailored for modern viewers. In fact, recent insights reveal that audiences connected with Creator TV are 2.5 times more likely to consume sports content, indicating a substantial crossover between creator communities and sports enthusiasts.

Creator TV’s venture into sports programming, exemplified by initiatives like the Creator Pickleball Tour, further illustrates their commitment to merging traditional sports with innovative creator-hosted formats. Ochoa's participation in Marketecture Live comes at a crucial time when Creator TV has reported remarkable audience growth— a staggering 4.8 times increase from January to August 2026, hitting a record of 305,000 unique viewers in August alone. This surge affirms a significant trend wherein modern viewers seek engaging and interactive content.

Marketecture Live is an event tailored for industry leaders in marketing, media, and advertising, providing a platform for insights on the future trajectory of the sector. The event represents a unique opportunity to dissect current trends and innovative practices that fuse branding with the experience-driven interests of today’s consumers. Further details about the event can be found on the Marketecture Live website.

About Creator TV®
Creator TV® is a leader in the creator-led entertainment space, operating at the junction of the creator economy, television, and advertising. The company is dedicated to fostering community through real time and digital experiences that bring creators and audiences together. With a focus on original content formats, Creator TV engages viewers across major streaming platforms while providing brands with authentic ways to connect through creator marketing.

About Sabio Holdings
Sabio Holdings is at the forefront of the rapidly advancing ad-supported streaming industry. The company’s cutting-edge technology empowers premier global brands to effectively engage with target audiences through their comprehensive media solutions. Their proprietary ad-tech platform and analytics tools place them as leaders in the current advertising landscape. For further information, please visit the official websites of Creator TV and Sabio Holdings.