Banner Health Partners with Vision Media to Enhance Media Strategy across Multiple States
In a significant move within the healthcare sector, Banner Health, one of the largest nonprofit hospital systems in the United States, has announced a new collaboration with Vision Media, a leading independent media agency based in the Pacific Northwest. This partnership will enhance Banner Health's media buying strategy as it seeks to effectively expand its reach across multiple western states, including Arizona, California, Colorado, Nebraska, Nevada, and Wyoming.
Banner Health, which has established itself as a top healthcare provider with a mission to deliver exceptional clinical care, operates 33 hospitals along with several health centers and clinics. Serving over 1 million members, the organization's commitment to improving access to quality healthcare has positioned it as a trusted name in the industry. The partnership with Vision Media comes at a vital time as Banner Health aims to connect with a broader and more diverse patient base.
Stephen Reed, the founder and CEO of Vision Media, expressed pride in this collaboration, noting the agency's extensive experience in catering to the unique demands of the healthcare sector. He highlighted the importance of trust, compliance with HIPAA regulations, and the necessity for effective messaging that resonates with patient values. "Our firm specializes in strategic media planning and buying tailored for healthcare systems, and we are excited to apply our expertise to assist Banner Health in reaching potential patients effectively," Reed stated.
As the healthcare landscape continues to evolve, Vision Media is actively adapting to changing dynamics in the media strategy space, utilizing both digital and traditional advertising platforms to maximize outreach. Their notable track record includes significant achievements such as being recognized by the Puget Sound Business Journal as a Fastest-Growing Private Company for the fifth consecutive year and earning a spot on the Inc. 5000 list for 2024. Additionally, they gained recognition as a finalist for the Overall Programmatic Campaign by AdExchanger, underscoring their innovative approach to media buying.
With this new partnership, Vision Media aims to help Banner Health further its mission and serve its communities more effectively. The agency has a history of collaborating with esteemed clients across various sectors, showcasing its versatility and capacity to meet the unique challenges posed by healthcare marketing.
The partnership underscores a shift towards more strategic and focused media purchasing, driven by the insights and analytical capabilities that Vision Media brings to the table. As Banner Health looks to enhance its communications and outreach efforts, this collaboration is poised to deliver impactful results that not only benefit the organization but also the patients it serves.
Overall, the synergy between Banner Health and Vision Media exemplifies a proactive approach in the healthcare industry, where effective media strategies are essential in achieving organizational goals and ultimately improving patient care outcomes.
For further inquiries, Jennifer Hall from Vision Media is available at 206-234-8236.
Banner Health, which has established itself as a top healthcare provider with a mission to deliver exceptional clinical care, operates 33 hospitals along with several health centers and clinics. Serving over 1 million members, the organization's commitment to improving access to quality healthcare has positioned it as a trusted name in the industry. The partnership with Vision Media comes at a vital time as Banner Health aims to connect with a broader and more diverse patient base.
Stephen Reed, the founder and CEO of Vision Media, expressed pride in this collaboration, noting the agency's extensive experience in catering to the unique demands of the healthcare sector. He highlighted the importance of trust, compliance with HIPAA regulations, and the necessity for effective messaging that resonates with patient values. "Our firm specializes in strategic media planning and buying tailored for healthcare systems, and we are excited to apply our expertise to assist Banner Health in reaching potential patients effectively," Reed stated.
As the healthcare landscape continues to evolve, Vision Media is actively adapting to changing dynamics in the media strategy space, utilizing both digital and traditional advertising platforms to maximize outreach. Their notable track record includes significant achievements such as being recognized by the Puget Sound Business Journal as a Fastest-Growing Private Company for the fifth consecutive year and earning a spot on the Inc. 5000 list for 2024. Additionally, they gained recognition as a finalist for the Overall Programmatic Campaign by AdExchanger, underscoring their innovative approach to media buying.
With this new partnership, Vision Media aims to help Banner Health further its mission and serve its communities more effectively. The agency has a history of collaborating with esteemed clients across various sectors, showcasing its versatility and capacity to meet the unique challenges posed by healthcare marketing.
The partnership underscores a shift towards more strategic and focused media purchasing, driven by the insights and analytical capabilities that Vision Media brings to the table. As Banner Health looks to enhance its communications and outreach efforts, this collaboration is poised to deliver impactful results that not only benefit the organization but also the patients it serves.
Overall, the synergy between Banner Health and Vision Media exemplifies a proactive approach in the healthcare industry, where effective media strategies are essential in achieving organizational goals and ultimately improving patient care outcomes.
For further inquiries, Jennifer Hall from Vision Media is available at 206-234-8236.
Topics Health）
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