#United States #Cerritos #Beard Papa's #cream puffs #NTE Game

Beard Papa's Partners with NTE for Unique Dessert Collaboration

Beard Papa's, the globally celebrated bakery famed for its delectable Japanese cream puffs, is gearing up for an exciting first-of-its-kind collaboration with one of the year's most eagerly awaited video games, NTE (Neverness to Everness). This highly innovative partnership marks Beard Papa's entry into the gaming world, providing fans with a flavorful way to immerse themselves in the gaming experience through unique desserts and collectibles.

Starting June 12, 2026, customers at participating U.S. locations will only have to step into the vibrant world of Beard Papa's to experience special offerings inspired by the game. NTE, which has captured the attention of the gaming community, features a sprawling urban environment, enticing characters, and cutting-edge gameplay, all crafted by the talents at Hotta Studio, a subsidiary of Perfect World.

A Taste of Hethereau

The collaboration will kick off with the launch of the exclusive character-inspired EverPuff cream puffs. These new dessert creations reflect the visual aesthetic and charm of NTE. Each uniquely crafted puff includes:

• - Lacrimosa Puff: A luxurious shell of Belgian chocolate adorned with raspberry crumble, filled with Beard Papa's velvety natural vanilla bean custard.
• - Mint Puff: A refreshing mint-colored chocolate shell stuffed with an Oreo mint custard that’s perfect for those who crave something invigorating.
• - Fadia Puff: A delightful ube-flavored shell filled with the signature vanilla bean custard, creating a rich, flavorful treat.

These sensational new treats will be available for individual sale or in curated sets themed after the characters from the game, ensuring there's something for every fan.

Collectible Merchandise From NTE

In addition to the exclusive desserts, Beard Papa's has partnered with Perfect World Games to provide an enticing assortment of limited-edition giveaway items. Gamers and collectors alike can enjoy:

• - A Character Sticker Set featuring beloved characters from NTE.
• - A Badge Set that includes three unique badges representing different characters.
• - A special Shikishi Artboard, beautifully printed with graphics from the game.
• - An in-game code card unlocking unique features or items within NTE.

These collectibles seamlessly integrate the bakery's offerings with the gaming world, enhancing the overall experience.

Get Involved—Participate in the National Sweepstakes

As part of Beard Papa's exciting collaboration, fans also have the opportunity to enter a national sweepstakes. Customers can participate by scanning QR codes located in participating stores or by visiting beardpapas.com/nte. This sweepstakes offers a chance to win exclusive prizes related to NTE, including gaming gear and collectible merchandise.

Bridging Food and Gaming

Mark Nathan, Marketing Director of Beard Papa's USA, expressed enthusiasm about the initiative, stating, “This collaboration represents an exciting evolution in how fans engage with both brands. We’re creating an experience that merges the worlds of food and gaming, enabling fans to really taste and share their passion for NTE.” This sentiment encapsulates Beard Papa's goal—bringing to life not just the flavors but also the stories and atmosphere of Hethereau through their products.

Campaign Launch Details

The Beard Papa's x NTE campaign will be underway from June 12, 2026, to July 13, 2026, in all 35 participating Beard Papa's outlets across the country. Highlights of the campaign include:

• - Availability of limited-time cream puffs designed after game characters.
• - An array of exclusive merchandise for purchase or via promotional giveaways.
• - In-store visual displays that enhance the thematic experience.

To stay updated, fans of both Beard Papa's and NTE are encouraged to follow the bakery's official social media accounts across platforms like Instagram, Reddit, X, and TikTok for the latest on participating locations and additional announcements regarding the campaign.

Conclusion

With a rich history that dates back to its founding in Japan in 1999, Beard Papa's has become synonymous with quality and freshness in the dessert industry, boasting over 475 locations globally. Now, by entering the dynamic world of gaming, Beard Papa's not only continues to innovate within the culinary space but also brings a delightful taste of adventure to its community.

For additional information and to explore more about Beard Papa's offerings, please visit beardpapas.com.

The excitement is tangible as fans look forward to indulging in these unique desserts while celebrating the launch of NTE. Circle the date on your calendar and don’t miss this exclusive experience!