#USA #Las Vegas #HVAC #Ripley PR #AHR Expo

Heather Ripley to Speak at AHR EXPO 2026

Heather Ripley, the founder and CEO of Ripley PR, a leading global public relations agency, is set to deliver a compelling session at the AHR Expo 2026, scheduled for February 2-4 in Las Vegas, Nevada. This expo is one of the largest gatherings for the HVAC and plumbing industries and serves as a vital forum for professionals to exchange insights and strategies.

A Session Focused on Visibility in Local Communities

Ripley will present a session titled "Stand Out Where It Matters: Build Visibility in Your Community with PR" on February 3, from 11:30 a.m. to 12:30 p.m. in Room S225. Sponsored by Women in HVACR, the session is complimentary for all attendees of the Expo.

In a marketplace that is becoming increasingly saturated with HVAC and plumbing service providers, establishing a distinct presence becomes crucial. Ripley's discussion will emphasize how strategic public relations can empower contractors and service providers to differentiate themselves from competitors, thereby establishing trust and credibility with their local communities.

The Importance of PR in Competitive Markets

"In today's competitive landscape, offering excellent service and having robust marketing strategies are vital but may not be sufficient for standing out," Ripley explains. "Public relations can elevate these efforts significantly, providing a level of authenticity and credibility that marketing alone struggles to achieve. Primarily, the challenge lies in the fact that many professionals in the industry overlook the potential of PR; this oversight can be a hidden advantage for those who embrace it."

With over 20 years of experience in public relations focused on the skilled trades, Ripley is recognized as an authority in the home service sector. Her recent publication, "Next Level Now," has become a go-to guide for achieving PR success within these trades.

Insights for HVAC Professionals

Heather's session will arm attendees with actionable insights tailored specifically for professionals within the HVAC industry. Some of the key topics to be covered include:

• - Effective engagement strategies with local media
• - How to showcase community involvement effectively
• - Proactive reputation management techniques

Ripley emphasizes that the goal isn't merely to be visible everywhere but to establish a presence in areas crucial to business success. "A targeted approach to PR can enhance visibility in significant ways, leading to real opportunities for growth and development," she states.

Conclusion and Further Information

Ripley PR is an award-winning agency known for its extensive work in the home service sector, recognized by the Corporate Livewire Prestige Awards as the PR Agency of the Year for 2025-2026. They provide a full spectrum of strategic communication services, including crisis management and media relations, to help businesses tell compelling stories that achieve measurable results.

To find out more about Ripley PR, visit their website at www.ripleypr.com or call them at (865) 977-1973. For details about the AHR Expo 2026, information can be accessed at www.ahrexpo.com. Don't miss the chance to hear Heather Ripley share her expertise and insights that can lead your HVAC business to new heights.