Wella Professionals Joins F1 Academy as Official Partner to Empower Female Drivers

Wella Professionals: A New Era in Women's Motorsport

In an exciting development for the world of motorsport, Wella Professionals has been named as the official partner of F1 Academy™, a groundbreaking racing series dedicated to women. This partnership marks a pivotal moment not only for Wella Company but also for the future of women in race car driving. As the leading salon color brand globally, Wella Professionals aims to inspire female drivers and audiences alike, fostering creativity and self-expression in a traditionally male-dominated sport.

The announcement, made on June 11, 2025, underscores a mutual commitment between Wella and F1 Academy to empower women through their passion and ambitions. Starting from the FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2025, Wella’s branding will be made prominent on the race track, showcased by driver Joanne Ciconte behind the wheel of the Wella Professionals car. Ciconte's vehicle will sport a unique livery that reflects Wella's iconic mermaid design and striking red color, a nod to the brand's rich history in beauty and hair science.

As part of the partnership, Wella will not only adorn the #25 car but will also engage race fans through interactive activities at key F1 Academy events, creating an immersive experience that highlights the brand’s commitment to inclusive beauty. In addition, touch-up services featuring Wella’s nail and beauty tech brands like OPI and ghd will be available within the F1 Academy Paddock Club suite, offering a luxurious and vibrant atmosphere for both fans and participants.

Wella’s campaign, titled "Make It You," encourages individuals to redefine beauty on their own terms. Through this initiative, Wella aims to champion self-expression and support women in motorsport, unlocking a platform where feminine identity and personal creativity can coalesce. Marlene Lotter, the Global Brand Senior Vice President at Wella Company, succinctly encapsulated the brand’s mission: "We are driven by our mission to enable limitless transformations and encourage self-expression. We share this spirit of empowerment with F1 ACADEMY and look forward to partnering to unlock the potential in their rising talent – on and off the track."

F1 Academy itself has witnessed remarkable growth in its audience, with seven thrilling races slated across three continents for the 2025 season, and broadcasting in over 170 markets globally. The addition of the forthcoming documentary series "F1 THE ACADEMY" on Netflix is anticipated to further elevate interest in female motorsport, broadening the reach and visibility of women in racing.

Susie Wolff, Managing Director of F1 Academy, expressed pride in this collaboration, marking Wella’s entry into the realm of sports sponsorship. Wolff stated, "It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women's sports while supporting our mission to fuel the future of women in motorsport."

As a global leader in beauty, with over 140 years of experience, Wella Company’s dedication to inspiring beauty professionals further enhances this partnership. By marrying hair and beauty with motorsport, Wella is paving the way for a new standard in sports partnerships that celebrate diversity and creativity. Their ambition to shape the future of beauty and self-expression positions them as a front-runner in this unique crossover.

As the F1 Academy evolves, so too does Wella Professionals, indicating that the future of women in motorsport holds exciting possibilities. With the spirit of creativity and empowerment behind them, both entities are set to forge new paths for aspiring female racers, ensuring that motorsport truly becomes a stage for every individual to shine.

For those keen to follow the exciting journey of Wella Professionals and F1 Academy, keep an eye on key races, social media updates, and the brand’s ongoing campaigns that promise to inspire and empower a new generation of female talent on the racetrack.