Exciting Collaboration Between Me-Ya and With Mellow
The creative lifestyle brand
With Mellow, operated by
Openrec in Shibuya, Tokyo, is set to launch a new line of apparel in collaboration with the immensely popular game streamer
Me-Ya. This partnership signals a fresh take on gaming culture and apparel, blending the vibrant worlds of streaming and fashion.
The collection will be available from
April 10, 2026, starting at
7:00 PM until
April 20, 2026, concluding at
11:59 PM. Game enthusiasts and fashion aficionados alike can find the special collection exclusively at the
With Mellow Store online.
Featured Items in the Collection
The centerpiece of this collaboration is the eye-catching
“Me-Ya with Mellow SUPER LUCKY BIG HOODIE” available in two stunning colors—Charcoal Gray and Ivory. Designed by Me-Ya herself, these oversized hoodies capture her unique style featuring motifs such as the
slot coin, smoke, and
dolphins, all of which are closely associated with her brand identity.
- - Product Name: Me-Ya with Mellow SUPER LUCKY BIG HOODIE
Color Options: Charcoal Gray and Ivory
Size: F (Free Size)
Price: ¥14,000 (tax included)
Additionally, the collaboration features:
- - Me-Ya with Mellow TOTE BAG
Price: ¥4,500 (tax included)
- - Me-Ya with Mellow ACRYLIC MIRROR KEYCHAIN
Price: ¥1,500 (tax included)
This unique collection not only offers stylish apparel but also becomes a collector's item for fans of Me-Ya and the gaming community at large. Whether you're looking for a trendy hoodie or a practical tote bag, this line aims to bring more joy to your daily life.
How to Purchase
To explore or purchase the unique pieces, fans can visit the
With Mellow Store through this link:
With Mellow Store starting from the release date. The collection embodies a sense of luck and luck-seeking, which resonates with Me-Ya’s persona as a streamer who constantly seeks thrilling gaming experiences.
About Me-Ya
If you're unfamiliar with
Me-Ya, she is a beloved figure among gaming communities, active on platforms like
YouTube and
X (formerly Twitter). Her content centers around gaming entertainments, engaging her audience with her vibrant personality and interactive live streams. Follow her on
YouTube and on
X to keep up with her latest adventures and announcements.
About With Mellow
With Mellow stands out as a lifestyle brand that collaborates with various creators, offering a broad range of collections. They have successfully partnered with over ten influencers, extending their creativity beyond the clothing realm into gaming IP collaborations, such as
Puyo Puyo and
PUBG. In October 2025, they celebrated their second anniversary with a pop-up store in Harajuku, showcasing their journey and growth in creator culture. To stay updated with their offerings, follow them on
X,
Instagram, and
TikTok.
About Openrec
Openrec, the parent company behind With Mellow, is located in Shibuya, Tokyo. Established on
December 28, 2022, Openrec focuses on livestreaming services and is actively seeking partnerships and collaborations with game developers, content creators, and sponsors looking to enhance gaming content. More information about their services can be found on their website
Openrec and their official streaming platform
OPENREC.tv. You can also reach out for inquiries through
their contact page.
This partnership between Me-Ya and With Mellow reflects the growing intersection of gaming and fashion cultures, making it an exciting venture for fans and customers alike. Don’t miss out on this exclusive chance to own something special from your favorite streamer!