FOX News Solidifies Presence in Podcasting with Ruthless Licensing Deal

FOX News Expands Its Media Landscape



In a significant move to strengthen its digital footprint, FOX News has announced a bold new initiative that includes a licensing agreement with the popular political podcast, Ruthless. This strategic partnership is set to enhance FOX News Media's podcast portfolio, which includes successful programs like Will Cain Country.

A New Direction for FOX News Digital



The announcement, made by FOX News Media's CEO Suzanne Scott, marks an important milestone in the company's expansion into the podcasting arena. Porter Berry, the President and Editor-in-Chief of FOX News Digital, will now oversee this new media segment while still managing his existing responsibilities. Reporting directly to Scott and Executive Editor Jay Wallace, Berry's new role is a testament to FOX News’ commitment to adapting to modern media consumption trends.

Scott expressed confidence in the company's established ecosystem, stating, "The FOX News Media ecosystem we have built over the past seven years continues to thrive and set new records. The Ruthless deal is a natural extension of our powerhouse brand as audiences reshape how they consume quality content." She praised Berry's leadership and emphasized the growing significance of podcasts in the media landscape, as they offer deep engagement opportunities for viewers.

Ruthless: A Unique Podcast Experience



Since its launch ahead of the 2020 presidential election, Ruthless has distinguished itself with its irreverent style and next-generation take on conservative talk. Co-hosted by leading figures in political and digital advocacy, including Josh Holmes, Michael Duncan, and John Ashbrook, the show has gained traction among young, politically-minded listeners. The Ruthless team is incredibly enthusiastic about this new venture, stating, "We are thrilled to take Ruthless to the next level through this strategic partnership. There is a growing appetite for authentic political and cultural conversations, and our podcast delivers with no-holds-barred, irreverent takes that deeply resonate with our dedicated audience."

Recent polling data highlights Ruthless as a top news source for men aged 18 to 45, showcasing the podcast's ability to connect with an audience eager for substantive political discourse. Under the new agreement, the hosts will also take on roles as contributors for FOX News, further solidifying their presence in mainstream media.

The Role of Porter Berry in New Media



Berry's expanded responsibilities will encompass all editorial strategies for digital, social, and opinion podcasts under the FOX News umbrella. He aims to leverage the rising trend of the creator economy and adapt it to FOX News, ensuring that the brand remains synonymous with high-quality political content. Berry is set to explore new formats and strategies that will resonate with audiences where they engage most.

His leadership is rooted in a history of success; since becoming Vice President and Editor-in-Chief in 2018, Berry has cemented FOX News Digital's position as the leading news brand in terms of audience engagement, recently reaching over 134 million unique visitors.

John Sylvester, the Senior Vice President of FOX News Audio, will continue to lead the editorial and production operations for news-focused podcasts and oversee the opinion side of podcasting. Sylvester has a track record of success, and his continued role will help ensure that FOX News remains at the forefront of audio journalism.

Looking Ahead



This strategic maneuver comes as no surprise given the rapid evolution of media consumption patterns. FOX News is aware that to stay relevant, it must adapt. By integrating podcasting into its offerings, the network positions itself well for future growth, appealing to a younger demographic while still maintaining its core audience.

In conclusion, FOX News’ partnership with the Ruthless podcast represents a significant step forward in the digital media landscape, blending traditional values with modern approaches to information dissemination. As the market for political commentary grows more crowded, this alliance could prove beneficial for both parties involved, fostering a unique dialogue within the podcasting realm. Stay tuned as FOX News continues to expand its digital horizons and reshape how audiences engage with their content.

Topics Entertainment & Media)

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