#United States #New York #Gen Z #The Muse #uConnect

A New Era of Career Resources for Students

In an exciting development for universities across the nation, The Muse, a prominent career advice platform, has recently joined forces with uConnect, a company specializing in virtual career center solutions. This partnership, announced on March 12, 2025, aims to provide exceptional resources tailored to the diverse needs of Gen Z job seekers.

A New Pipeline for Gen Z Talent

As employers continually seek innovative ways to connect with top Gen Z candidates, this collaboration offers a significant new channel. Through the partnership, nearly one million college students will gain direct access to curated career content, comprehensive job listings, and insightful information about potential employers, all customized to resonate with their unique perspectives and priorities.

Key Offerings of the Partnership

The offerings from this partnership will enrich the virtual career centers used by students at various esteemed academic institutions, including Columbia School of Professional Studies and Empire City SUNY. Here’s a glimpse at what students can expect:

• - Tailored Job Listings: The Muse will provide categorized job listings that utilize specific filters designed to effectively reach diverse audiences.
• - Insightful Articles and Blogs: Students will have access to a wealth of articles, advice pieces, and blog posts from The Muse and Fairygodboss, navigating them through various aspects of job searching and career development.
• - Engaging Video Content: The partnership will incorporate various video resources, including the engaging "I Love My Job" series and live coaching sessions, enhancing the learning experience.
• - Webinars and Networking Events: Informational webinars and networking opportunities will also be available through Fairygodboss, facilitating valuable connections in the job market.

A Win-Win Collaboration

The synergy of this collaboration promises to be beneficial for all involved. David Bethoney, CEO of The Muse, emphasized that the integration of their job listings and employer videos could fundamentally impact the career trajectories of countless students actively seeking jobs and guidance tailored to their values.

Bethoney noted, "The overlap in our audience means that we are perfectly suited to serve this new generation of job seekers who are looking for meaningful careers that align with their personal beliefs."

uConnect's CEO and founder, David Kozhuk, echoed this sentiment, highlighting that high-quality digital content is imperative for preparing students to navigate their career paths skillfully. Kozhuk praised The Muse for creating engaging and relevant content that speaks to Gen Z’s varied backgrounds and experiences.

Equipping the Next Generation

The Muse, which has operated successfully for over a decade alongside its sister site, Fairygodboss, caters to around 5 million users, 70% of whom identify as female. Notably, many users do not rely on mainstream platforms like LinkedIn, making The Muse an essential destination for authentic employment resources.

This partnership signifies a major step forward not only in improving the accessibility of career resources but also in enhancing the overall employment prospects of Gen Z college students nationwide. In a job market that increasingly demands professional readiness and a clear understanding of personal values, such initiatives can make a considerable difference.

Get Involved

For employers aiming to connect with this broad pool of job-seeking college students, they can learn more about establishing a company profile through uConnect. Meanwhile, universities interested in enhancing their career support services can explore collaborative opportunities with uConnect.

Together, The Muse and uConnect are paving the way for a more accessible career landscape, equipping students with the resources they need to embark on promising and fulfilling careers. This significant partnership underscores the importance of innovation in responding to the evolving needs of the modern workforce, particularly those of the vibrant Gen Z generation.