Scout Partners with Georgia Tech Football for Enhanced Tax Prep Services for Athletes

On April 28, 2025, Scout announced a strategic partnership with Georgia Tech Football, joining the ranks of top collegiate athletic programs to harness Scout's expertise in tax preparation. This collaboration aims to facilitate financial education and tax management for student athletes in a rapidly evolving sports environment, particularly under the new Name, Image, and Likeness (NIL) laws.

Scout, recognized for its innovative financial technology solutions, will not only offer personalized tax preparation services but will also provide an intuitive mobile application designed for the unique financial challenges faced by athletes. With over 25 premier university athletic departments already leveraging Scout's services, the partnership marks a significant step toward aiding student athletes in managing their financial responsibilities.

Empowering Student Athletes

Brent Key, the head coach of Georgia Tech Football, expressed the importance of prioritizing student athletes' well-being. “Managing their financial future is a crucial aspect of our athletes' development,” Key stated. “After reviewing our options, Scout's focus on personalized tax prep resonated with us, aligning perfectly with our mission.” JJ Cosh, Associate Athletic Director and General Manager, echoed this sentiment, highlighting Georgia Tech's long-standing commitment to the 'Total Person' approach—recognizing the holistic development of student athletes.

The financial landscape for college athletes is changing, especially with the introduction of NIL opportunities that allow them to profit from their personal brand. However, this newfound revenue stream comes with complexities, particularly concerning tax implications. Scout’s expertise in this domain is set to bridge the gap between opportunity and responsibility for these young athletes.

Scout’s Unique Value Proposition

Michael Haddix, CEO and Founder of Scout, shared his excitement about serving Georgia Tech and its athletes. He emphasized that Scout views NIL not just as an acronym but as the foundation for building a sustainable financial future: “For us, it means Name, Image… Lifetime.” In addition to direct tax preparation support, the partnership will provide athletes with access to the Scout App, enhancing their ability to navigate taxes, establish LLCs, and cultivate savings and investing habits.

Scout's proprietary system was designed with college athletes in mind, ensuring that it meets their specific needs. This is the only end-to-end solution that caters to the entire ecosystem—departments, coaches, and athletes alike—making Scout a valuable partner in the collegiate sports realm.

A Commitment to Financial Literacy

In this dynamic landscape of collegiate athletics, understanding financial literacy is more crucial than ever. Scout is determined to educate athletes, preparing them for both the opportunities and responsibilities that arise. “Tax issues can be an unintended consequence of NIL, but at Scout, we are uniquely qualified to address these challenges head-on,” Haddix noted.

Today’s announcement marks a leap forward for Georgia Tech Football and its commitment to fostering student athlete success. The collaboration with Scout not only enhances the financial literacy of athletes but also positions Georgia Tech as a progressive program that prioritizes the comprehensive well-being of its players.

As the partnership takes flight, both parties are eager to demonstrate the impact of well-informed financial decisions on the lives of student athletes. The shared vision of equipping athletes with necessary tools and knowledge reflects a commitment that extends beyond the playing field, ensuring that athletes can thrive in all aspects of life.

For further information about Scout and its services, visit www.scoutftw.com.