#USA #Miami #Formula 1 #Globant #Connected Race

Globant Enhances Formula 1 with a New Connected Experience

Globant has taken the excitement of Formula 1 racing to the next level with an innovative new feature in the official F1 app designed to elevate the fan experience. Launched on May 20, 2026, this new functionality, known as the "Race Experience," aggregates essential technology to provide racegoers with a personalized journey through various circuits globally.

This latest initiative aims to revolutionize the way fans engage during race weekends by focusing squarely on enhancing their individual experiences. With over 1.2 million fans already utilizing the app to supplement their Grand Prix visits, the new features are set to transform the traditionally fragmented fan interaction into a cohesive and comprehensive digital ecosystem.

An Enhanced Fan-Centric Approach

The Race Experience feature seeks to consolidate fan data into a unified platform, which offers unprecedented insights into fan behavior and preferences. By unlocking previously unusable data, Formula 1® and race organizers are better equipped to develop deeper connections with each race attendee, enabling tailored communications and unique merchandising opportunities that enhance the overall experience.

Key functionalities embedded within the app include:

Personalized Timetables

This feature provides real-time scheduling and updates, allowing fans to stay informed about events and activities over the race weekend. With personalized timetables, racegoers can optimize their time at the circuit and ensure they don’t miss any critical moments.

Advanced Interactive Maps

Managing large crowds can be a challenge, especially at densely populated circuits. The app introduces sophisticated wayfinding technology that simplifies navigation throughout iconic venues. This not only enhances the spectator experience but also alleviates congestion by directing fans to less crowded areas.

The introduction of the Race Experience module follows a successful 2025 season, during which Globant significantly improved team performance and operational efficiency with its Team Content Delivery System (TCDS). By reducing latency from 12 seconds to under 5 seconds and enabling real-time decision-making, this system has been pivotal in optimizing race strategies and operations.

Driving Fan Engagement

As stated by Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports, and Hospitality AI Studio at Globant, “An F1 race weekend is a crescendo of activity, and this new program ensures that the fans remain at the center of the action.” By integrating their digital and physical experiences, the F1 app allows for real-time adjustments based on fan preferences, improving their enjoyment and satisfaction throughout the weekend’s events.

This holistic approach not only nurtures strong relationships with fans but instills a cycle of continuous improvement, shaping F1 events for future success. Enhanced data collection enables F1 to evolve alongside changing fan behaviors, ensuring that the experience remains relevant and engaging.

Globant continues to push the boundaries of digital innovation, advocating for smarter, more connected experiences across various sectors. With over 28,500 employees worldwide and partnerships with leading corporations such as FIFA and Google, Globant is at the forefront of transforming how organizations contribute to the digital landscape.

For fans of Formula 1, the Race Experience in the F1 app symbolizes more than just connectivity; it embodies the essence of modern fandom—an encapsulation of technological progression designed to enrich the joy of motorsport. As the racing season progresses, F1 is poised to deliver an unmatched fan experience that showcases the full potential of digital solutions within sporting events.

Globant’s commitment to fostering innovative techniques in event management is not just beneficial for fans, but it also ensures that the organization remains a leader in the ever-evolving intersections of technology and entertainment. With these offerings, the future of Formula 1 looks brighter than ever, ensuring that every racegoer’s journey is as thrilling as the races themselves.