#United States #New York #Horizon Media #AI Fluency #Summer Interns

Horizon Media's Commitment to Empowering the Next Generation of Marketers

In an era where technology and marketing intertwine, Horizon Media Holdings is taking a significant step forward by hosting an AI fluency working session for its summer interns. Scheduled for July 29, this collaborative event will bring together aspiring marketers, technology experts, and industry veterans at Horizon's offices in New York. The session aims to deepen interns' understanding of artificial intelligence and its application in real-world marketing scenarios.

During this unique experience, interns will not only engage with AI tools but will also work closely with partners from Section AI, the enterprise AI training platform that powers their innovative Blu Platform. Together, they will tackle genuine business challenges faced by one of Horizon's clients, offering these young professionals invaluable hands-on experience. The goal? To merge human ingenuity with AI capabilities for optimal marketing results.

A Shift in Perspectives

Horizon Media is proud to champion the idea that AI should not just automate tasks but rather enhance human potential. As companies increasingly turn to AI to streamline operations, Horizon believes the real potential lies in elevating creativity and strategic thinking within marketing teams.

As Aleksandra Novikova, Senior Vice President of Talent Acquisition & Learning at Horizon Media, states, "The next generation of marketers won't start from zero; they'll start with AI as a collaborator." This philosophy indicates a profound shift in the way future marketers will learn and develop their skills, focusing not on replacing human judgment, but on providing tools that enhance it.

Leveraging AI for Growth

The focus of the day will be on learning how to apply AI to real client growth challenges, a pivotal skill in today’s data-driven landscape. Interns will collaborate to uncover untapped audience opportunities and bring innovative solutions to the media industry's pressing concerns. Elizabeth Luciano, EVP of Marketing at A+E Global Media, captures this sentiment perfectly: "As viewing habits continue to evolve, success depends on finding new ways to connect audiences with great content."

Invaluable Insights and Industry Connections

As the day draws to a close, the experience will culminate in a fireside chat open to industry professionals at all levels. This panel discussion will feature key figures from both Horizon Media and Section AI, including Domenic Venuto, EVP, Chief Product & Data Officer at Horizon, and Bobby Isaacson, Chief Revenue Officer at Section AI.

"The gap between knowing about AI and knowing how to apply it in your job for business value – that's where careers are made or stalled right now," notes Bobby Isaacson, highlighting the importance of practical application in today’s job market. This engaging conversation will provide attendees with insights into the role of AI fluency in emerging careers.

The Future of Marketing at Horizon Media

The AI fluency experience not only illustrates Horizon’s commitment to cultivating a new generation of skilled marketers but also underscores its broader vision for an organization where humans and technology coexist harmoniously. As the lines between strategy and technology continue to blur, this initiative is a step towards ensuring that Horizon remains at the forefront of marketing innovation.

As interns embark on this transformative journey, they are not merely participants in a training program; they are the pioneers shaping the future of marketing, armed with new skills and fresh perspectives to guide the industry into the next generation.

In conclusion, Horizon Media Holdings is not just adapting to the digital age; it is actively shaping future leaders in marketing by embedding AI fluency into its foundational training processes. This session stands as a testament to its ongoing mission to empower and prepare the next wave of marketing professionals for the challenges and opportunities that lie ahead.