#Japan #Tokyo #Cafe Latte #Seven Eleven #Cafē Story

Seven Eleven Launches a New Short Video Series

Starting December 29, 2025, Seven Eleven Japan will unveil an engaging series of short videos titled 'Seven Cafē Story: The Hardworking Person', available on platforms like TikTok. The campaign aims to weave a comforting narrative around their popular Seven Cafē cafe latte, emphasizing its role in the daily lives of customers.

Seven Eleven, known for its innovative approach to convenience, has collaborated with famous personalities Sakura Sho and Aiba Masaki, who previously starred in their TV commercials. This spin-off project breathes life into everyday interactions between store staff and customers through heartwarming stories. In this particular episode, viewers will be introduced to a high school boy who is seen diligently striving for academic growth, all while being cheerfully observed by Sho. The video beautifully highlights the essence of the Seven Cafē – a product that stands with those who are striving hard each day.

The series showcases the unique flavor profile of cafe latte made from 100% premium rich milk sourced from Hokkaido. The story conveys that amid the hustle and bustle, the Seven Cafē cafe latte can serve as a comforting pause for busy individuals, promising a moment of soft relaxation.

In addition to showcasing their cafe latte, Seven Eleven has been reflecting on its identity. The brand is dedicated to shifting perceptions about its stores. Instead of being merely a destination to buy necessities, they aspire to be a welcoming space where customers can look forward to new discoveries and find comfort knowing they can pause in familiar surroundings.

Video Release and Advertising Strategies

The series will be made available not just on TikTok but through multiple digital platforms, including:

• - TikTok
• - X (formerly Twitter)
• - Instagram
• - Facebook
• - YouTube Shorts

The campaign will substantially utilize digital advertising across TikTok, X, and Instagram, aiming for maximum outreach to engage their audience systematically from launch.

New Cafe Latte Features

Furthermore, in an exciting development for milk lovers, Seven Cafē café latte has now received an upgrade. Customers can enjoy the café latte (available both hot and iced) with an intriguing new 'Creamy' button on the cafe latte machines. This feature allows patrons to choose their preferred milk ratio, customizing their drink experience.

The cafe latte is available at the following rates:

• - Hot R: 204 yen (tax included: 220.32 yen)
• - Hot L: 260 yen (tax included: 280.80 yen)
• - Iced R: 250 yen (tax included: 270 yen)
• - Iced L: 315 yen (tax included: 340.20 yen)

• - Key Features:

The rich and aromatic taste is balanced with refreshing undertones, achieved through a blend of premium Hokkaido milk and carefully selected coffee. The introduction of the 'Creamy' option means that customers have the ultimate control over their dining experience without any additional cost.

According to Seven Eleven, all stores across Japan will eventually offer this new feature by the end of December 2025, allowing a broader customer base to enjoy this dynamic service.

In conclusion, the launch of 'Seven Cafē Story' and the updates to the cafe latte reflect Seven Eleven's ongoing commitment to enhancing customer experience, ensuring that every visit promises not just a purchase but a moment of connection and warmth. Customers can look forward to visiting their local Seven Eleven for both delightful stories and delicious sips.