CRAFTSMAN® Brings the Game to Fans on Championship Sunday
This Championship Sunday, CRAFTSMAN®, a renowned tool brand under Stanley Black & Decker, is taking the excitement of the big game directly to fans with a unique online interactive event. Aiming to bridge the gap between sports enthusiasts and DIYers, the brand is introducing the *
V20 Yard Line Giveaway*
on Instagram Live, allowing lucky participants to win substantial prizes while enjoying the game from the comfort of their homes.
Entering the Giveaway
Fans can participate in the thrilling giveaway by simply following CRAFTSMAN's official Instagram account and tuning in to the live event scheduled for February 8, 2026, starting at 6:30 PM ET. During the live session, every time the football crosses into the red zone, known in this event as the “V20 Yard Line,” viewers can comment
“V20 Giveaway” for a chance to win. A lucky participant will be selected each quarter to receive a share of the
$20,000 prize pool, which includes exclusive V20 cordless power tools and gift cards to popular retailers.
A Game within the Game
In a twist that adds to the fun, CRAFTSMAN is inviting fans to engage in a game-like scenario during the broadcast. Each time the ball enters the red zone, it symbolizes a fresh opportunity for fans to score from their couches. Wayne de Koker, President and General Manager of CRAFTSMAN, emphasized the brand’s commitment to connecting with DIY enthusiasts through innovative and entertaining promotions. He stated, “With our big game giveaway, we are turning every red zone moment into a chance to put new tools and retailer gift cards into the hands of our followers to help tackle their next project.”
Collaboration with Influencers
To amplify the excitement of this event, CRAFTSMAN has teamed up with renowned creators and influencers from various backgrounds, including athletes and DIY experts. Influencers like
Isaac Rochell, Darien Rencher, Christina Roki, and others from the
#CRAFTSMANCrew will join the live stream, engaging with fans and making the experience even more electrifying. Their participation will not only draw more attendees but also create a vibrant community atmosphere around the event.
Exciting Products on Offer
The CRAFTSMAN V20™ cordless power tool system is designed for versatility and performance, making it suitable for all DIY lovers. From drills and hedge trimmers to blowers and other essential equipment, the V20* platform boasts an extensive variety of tools crafted to assist users in confidently executing any home improvement project. Attendees should be sure to check out these fantastic tools available through CRAFTSMAN’s online store.
Important Details for Participants
The giveaway will officially run from 11:00 AM ET until the end of the live broadcast. All participants are required to agree to the giveaway's rules and terms, which can be found on CRAFTSMAN's website. Notably, the event is open to legal residents of the United States aged 18 and over, emphasizing fairness and inclusivity in the chance to participate.
For further details regarding the event and the products available, fans are encouraged to visit
www.craftsman.com or follow
@Craftsman on Instagram. This innovative approach showcased by CRAFTSMAN exemplifies how brands are creatively engaging with audiences in today’s digital and interactive age. With the combination of sports excitement and the thrill of winning, fans won't want to miss out on this opportunity to join the fun and potentially upgrade their DIY toolbox in the process!
Conclusion
CRAFTSMAN's enthusiastic move to enhance the Championship Sunday experience exemplifies the brand's dedication to its fandom. By merging sports excitement with practical tools, the V20 Yard Line Giveaway not only celebrates football but also empowers DIY enthusiasts everywhere to take on their next home project with confidence. Mark your calendars, set your reminders, and get ready to join in on the fun this February 8!
For Official Rules: Participate responsibly and ensure you understand the entry procedures and guidelines available at CRAFTSMAN's website.