#Japan #Tokyo #Storeeel #Kodansha BECK #Best Car Web

A New Era in Advertising: Storeeel and Kodansha BECK's Collaboration

In a groundbreaking initiative, Storeeel, a company headquartered in Shibuya, Tokyo, has partnered with Kodansha BECK, also based in Tokyo, to bring forth an innovative advertising experience tailored to users' interests. This collaboration will debut on Best Car Web, a dedicated automotive media platform, allowing users to engage with information that seamlessly aligns with their current interests.

Why Now? The Need for a New Advertising Approach

As web advertising continues to evolve, the struggle for users to discover relevant information has been highlighted. Increased complexity in online ads has led to decreased responsiveness from users, making it more challenging for them to access the information they require. Storeeel's approach is predicated on the belief that the strongest context for advertisement engagement is the very reason users are interacting with a media outlet at that moment. Thus, they design ads that complement rather than detract from the media experience.

The Essence of the New Advertising Experience

This novel advertising strategy does not prioritize clicks or immediate user actions. Instead, it focuses on providing a continuous connection between users' interests and the relevant information disseminated by businesses. It encourages users to investigate, ponder, and compare without interruption. The format adopts a vertical content structure, providing an intuitive user interface that preserves the essence of the media's narrative and reading experience.

Collaboration with Best Car Web

This initiative has come to fruition through collaborative discussions with Kodansha BECK, the operator of Best Car Web. The site attracts numerous visitors who seek information and comparisons related to automobiles. By delivering corporate content within this contextual framework, they aim to elevate the quality of the media experience while crafting new advertising value.

To explore further, visit Best Car Web: Best Car Web

Future Prospects

Through this venture, Storeeel is dedicated to establishing a framework where value circulates effortlessly among media outlets, advertisers, and users. It desires to position this endeavor not as a specific case tied to a single medium but as a scalable model for context-driven advertisement design that transcends sectors and industries. Moving forward, Storeeel aims to broaden the landscape of advertising, driven by exceptional user experience.

For more details about Storeeel, visit their official website: Storeeel

Company Overview

• - Company Name: Storeeel Inc.
• - CEO: Kohei Masuda
• - Website: Storeeel
• - Business Scope: Development and provision of the SaaS platform ‘storeeel’ designed to curate web content experiences.