#Japan #Tokyo #Women's Soccer #Nielsen Sports #Skylight Consulting

Skylight Consulting and Nielsen Sports' Insightful Webinar on Women's Soccer

On April 23, 2026, Skylight Consulting Inc. and Nielsen Sports Japan co-hosted a webinar titled "Why Invest Heavily in Women’s Soccer Now: An Invitation to an 800 Million Market." This event aimed to explore the burgeoning market for women’s soccer, predicting its fanbase will reach 800 million by 2030. The shift from corporate social responsibility (CSR) to strategic business investments in this sector was a central theme discussed among marketing professionals and sports business representatives.

Overview of the Webinar

The webinar featured valuable insights and data-backed discussions aimed at uncovering new sponsorship opportunities within Japan’s emerging women's soccer market. The event underscored the significant growth potential as businesses realign investment strategies towards women’s sports.

Session 1: Global and Japanese Women's Sports Market Frontiers

Led by Matsunaga Yuji, the CEO of Nielsen Sports Japan, this session highlighted unique attributes and high purchasing intent among women sports fans, utilizing the latest research data. A report released in 2025 by Nielsen Sports in collaboration with PepsiCo forecasted a dramatic expansion in the women’s soccer market, with sponsorship value increasing by 152% compared to 2019. This inspired confidence in brands to view these investments as more than just philanthropic efforts, showcasing them as strategic opportunities.

Participants were encouraged to reference Matsunaga's latest report for deeper insights into the session's findings.

Session 2: Formulating and Executing Sponsorship Strategies

Led by Kurihara Hiroshi, the head of Skylight Consulting Europe, this session examined innovative collaborations among top global brands. It emphasized management techniques that could secure first-mover advantages in the Japanese market. Case studies were shared, shedding light on sponsorship examples in finance and beauty, which distinctly focus on women’s soccer. Additionally, Kurihara stressed the importance of identifying challenges and establishing KPIs for effective management through a continuous PDCA (Plan-Do-Check-Act) cycle.

As the webinar concluded, an engaging Q&A session highlighted the specific characteristics of sponsorships at the league and club levels, illustrating a strong interest in the rapidly growing women’s soccer market on a global scale.

Skylight Consulting's Expertise in Women's Sports

Skylight Consulting has made significant strides in providing specialized consulting and investment advisory services focused on women’s sports. Utilizing its extensive knowledge and a global network, including Skylight Consulting Europe, the company continues to evolve its offerings tailored to this dynamic sector. For more information on services and achievements, please visit their official website.

Contact for More Information

For inquiries related to the SKYLIGHT Women’s Sports Advisory, interested parties can contact Skylight Consulting via email at [email protected].

This event marked a pivotal moment for stakeholders looking to harness the potential of the women’s soccer landscape, advocating for a shift in how businesses perceive and interact with this promising market.