2024 VETTY Awards Honor the Best in Animal Health Marketing Worldwide
2024 VETTY Awards Honor the Best in Animal Health Marketing Worldwide
On January 20, 2025, the North American Veterinary Community (NAVC) proudly unveiled the winners of the 2024 VETTY Awards®, an esteemed international program recognizing exemplary marketing efforts within the animal health care industry. This year’s awards ceremony, set to occur on January 26, 2025, during the Veterinary Meeting & Expo (VMX) in Orlando, Florida, underlines the commitment of veterinary professionals to enhance animal welfare through innovative marketing strategies.
The VETTY Awards® spotlight the finest marketing initiatives aimed at promoting animal health care, from traditional advertising avenues to cutting-edge digital campaigns. This year's winners are a testament to the creativity and dedication of professionals in our field, with projects that significantly impact animal care and health awareness. Among the celebrated entries are public relations campaigns, social media projects, and educational initiatives designed to inform and inspire veterinarians and pet owners alike.
NAVC's CEO, Gene O'Neill, expressed pride in the achievements recognized by the VETTY Awards®, stating, “We are honored to acknowledge the extraordinary work being done to highlight the significance of veterinary care. This year's winners embody a fusion of passion and intellect, elevating both the heart and science of veterinary medicine.” O'Neill emphasized the important developments seen in marketing messages through the use of gamification and AI technology, showcasing how these advancements are shaping the industry.
Celebrating Innovation Across Categories
Entries for the VETTY Awards® came from a diverse pool of veterinary industry organizations, both nonprofit and for-profit. Many notable submissions were received from agencies involved in veterinary pharmaceuticals, diagnostic equipment, and advocacy groups. The quality of submissions was ensured through a rigorous judging process conducted by industry experts well-versed in creative marketing.
Key accolades included:
- - BEST IN SHOW (FOR PROFIT): “Love Forever Home Commercial” by Lap of Love Veterinary Hospice and VETEOS (Television Commercial category).
- - BEST IN SHOW (NONPROFIT): “Animal Health Corridor Spirit of Service - PawsAbilities” by Animal Health Corridor and JNA Advertising (Public Service Video category).
- - LARGE ANIMAL AWARD: “The Equine Practice Company’s Lameness Program” by The Equine Practice Company and Brown Fox Creative House (Large Animal Video category).
VMX: A Gathering of Veterinary Excellence
The VETTY Awards® are held annually as part of the VMX, recognized as the largest and most comprehensive veterinary education conference globally. This year’s event will not only announce the award winners but also feature them prominently throughout the VMX Expo Hall. The expo hosts over 1,300 hours of educational content and sees participation from nearly 30,000 veterinary professionals worldwide.
During the awards reception scheduled for January 26, winners will receive their nominations, medals, and certificates, culminating with the Grand Prize winners taking the stage to accept their crystal awards. As part of the celebrations, the NAVC will also unveil its latest initiatives aimed at supporting veterinary professionals and enhancing education in the industry.
The NAVC, established in 1982, continues its mission to improve veterinary care worldwide through innovative education and resources. The organization's commitment to the profession has earned it recognition as a top workplace, underscoring its role as a leader in veterinary support.
For full details on the VETTY Awards® and to see the complete list of winners, please visit TheVETTYs.com.
From fostering collaboration within the veterinary community to promoting the latest advancements in animal health care, the VETTY Awards® exemplify the importance of effective marketing strategies and campaigns in enriching the lives of animals and the professionals dedicated to their care.
Topics People & Culture）
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