#Japan #Tokyo #energy drink #Street Fighter #Real Gold

The Ultimate Collaboration: Real Gold Teams Up with Street Fighter

Get ready, fans! Starting April 13, 2026, Coca-Cola's beloved energy drink brand, Real Gold, is joining forces with the iconic fighting game series, Street Fighter, in an electrifying promotional campaign that emphasizes the motto, "Those who don’t take unnecessary risks are the strongest."

Real Gold has been a staple since its launch in 1981, combining royal jelly extract, Korean ginseng, and essential vitamins to provide an energy boost to professionals and athletes alike. Known for its refreshing taste and energizing effects, Real Gold has positioned itself as a go-to drink for those seeking a pick-me-up during work or workouts. Additionally, in 2025, they introduced a health-oriented energy drink called Real Gold RG packed with multivitamins (Vitamin B2, B6, and C).

This spring, the collaboration between Real Gold and Street Fighter promises exclusive merchandise and rewards! Each purchase of designated products will allow participants to enter a lottery to win PayPay points and unique Street Fighter-themed merchandise, including original design bomber jackets and tumblers. With around 300,000 prizes available, this is an opportunity fans won’t want to miss.

How to Participate

To join in on this exciting campaign, customers only need to follow a few simple steps:
1. Purchase any participating product, such as Real Gold or Real Gold RG, featuring a QR code.
2. Scan the QR code with your smartphone to access the campaign site.
3. Log in via LINE or X and earn one point for every product purchased.
4. Submit your points to enter the raffle for prizes!

Prizes Include:

• - 1 Point Course: 100 PayPay points (available to 300,000 participants)
• - 3 Points Course: Original QUO Card worth 3,000 yen (250 winners) or a set of two Gold Tumblers (500 winners)
• - 20 Points Course: Exclusive bomber jackets and headphones (50 winners each)

The campaign runs from April 13 until December 27, 2026, with specific deadlines for certain prize categories. The submission of points is limited to one point per product purchased each day, but you can enter as many times as you like during the promotional period.

Street Fighter’s Legacy

The Street Fighter franchise began its journey in 1987, launching the first title as an arcade game. However, it was the introduction of Street Fighter II in 1991 that solidified its place in gaming history, introducing innovative competitive elements that captivated players worldwide. As of December 31, 2025, the series boasts over 58 million copies sold, establishing it as a long-lasting favorite. Furthermore, it continues to lead the charge in the competitive esports arena today.

Join the excitement this spring and immerse yourself in the fusion of energy and gaming culture! Mark your calendars for April 13, and be sure to check out the campaign details on the official site: Coca-Cola's Real Gold Campaign available on the launch date!

Note: Real Gold is a registered trademark of The Coca-Cola Company.