#Japan #Tokyo #UPWARD #SALES TORCH #SFA Strategies

Unlocking Effective SFA Utilization: Join UPWARD at SALES TORCH 2026

On September 4, 2026, UPWARD Inc. will actively participate in the SALES TORCH 2026 conference held in Tokyo, focusing on the transformation of sales organizations. The event's central theme, “Sales is determined by execution,” will shed light on practical applications of Sales Force Automation (SFA) systems.

Exploring the Challenges

During this event, Masaki Ishida, UPWARD's Vice President, will take part in a panel discussion addressing the prevalent challenges faced by companies that have implemented SFA. One of the highlighted issues is that SFA systems often become mere formalities, failing to utilize data as a strategic asset.

Having supported sales transformation for nearly 450 companies, UPWARD offers valuable insights into effectively leveraging SFA for improved sales outcomes. The session is designed to provide actionable strategies that field sales professionals can apply immediately.

Key Insights to be Discussed:

• - Understanding Real Issues: The session will explore the genuine reasons why organizations struggle to realize the benefits of SFA and outline the fastest routes to success. It will draw connections between organizational structure and the realities faced in the field, identifying hurdles that limit the effectiveness of data-driven sales.

• - Optimal Design and Structure: Discussion will also focus on how external factors, such as sustaining purpose and the advantages of different roles within the organization, are crucial to the effective design and utilization of SFA systems.

• - Transforming SFA into a Competitive Advantage: Attendees will learn about the importance of deploying SFA effectively to drive revenue while balancing cost performance. Insights will help sales teams understand how to channel the true potential of SFA.

• - The Value of Primary Data in the AI Era: With the rise of Artificial Intelligence (AI), the significance of primary data captured at the field level cannot be overstated. The session will emphasize how inputting this data can serve as a differentiated asset in an increasingly competitive landscape.

Who Should Attend?

This session is particularly relevant for sales planners and managers who feel that their current approach to SFA isn't fully realizing its potential. Participants can expect to gain practical hints for immediate application, connecting deeper with the foundational elements of successful SFA utilization.

Session Details

• - Theme: “The Distinction of Organizations Where SFA Becomes a Weapon vs Those Where It Doesn’t—ultra-practical SFA Utilization Insights from Professionals Who Have Observed Hundreds of Organizations.”
• - Time: September 4, 2026, from 16:00 to 16:45
• - Format: Panel Discussion
• - Speakers:

- Masaki Ishida, UPWARD Inc.: A graduate of UCLA, Ishida brings extensive experience from leading firms like Trend Micro and Salesforce. At UPWARD, he champions strategies that maximize field sales outcomes.
- Shun Nakamura, Fujitsu Ltd.: Having transitioned from Kurita Water Industries to Fujitsu, Nakamura now leads customer success initiatives within the Salesforce division, leveraging his diverse expertise in sales and consulting.

Event Overview:

• - Event Name: SALES TORCH 2026 (3rd Annual)
• - Date & Time: September 4, 2026, from 13:00 to 19:30
• - Organizer: SALESCORE Corporation
• - Theme: Sales is determined by execution—Insights from sales organization transformation examples.
• - Venue: Toranomon Hills Forum, Tokyo
• - Capacity: Up to 1,000 participants, registration needed
• - Participation: Free of charge
• - More Information & Registration: UPWARD Conference Link

About UPWARD

UPWARD specializes in sales support services for field sales, leveraging AI technology to enhance sales representation initiatives. With patented geofencing technology and various AI functions tailored for field sales, UPWARD has been adopted by around 450 companies focusing on personal interaction with clients.

• - Company Website: UPWARD
• - Company Profile: Founded in July 2016, UPWARD aims to unlock the creativity of field workers, accelerating growth for businesses and society alike.
• - Contact Information: UPWARD Inc. Corporate Headquarters PR Team, +81 3-6897-3683, [email protected]