Oh-ami Co., Ltd. Partners with Gift Co., Ltd. for High-Quality Plush Toys

Collaboration Between Oh-ami Co., Ltd. and Gift Co., Ltd.

In a notable development in the world of toys and collectibles, Oh-ami Co., Ltd., based in Bunkyo City, Tokyo, has announced a strategic alliance with Gift Co., Ltd., a leading manufacturer known for its high-quality plush toys. This partnership aims to capitalize on both companies' strengths to expand their reach in domestic and international markets.

The Strength of Gift Co., Ltd.

Founded in December 2007, Gift Co., Ltd. quickly established itself in the plush toy industry by focusing on intricate details and quality craftsmanship. Notably, their plush range caters to various beloved IPs, including the hugely popular Touhou Project. The company marked its 15th anniversary in 2023 by hosting a special event at the AmiAmi Akihabara Radio Kaikan store, showcasing exclusive items, including the beloved Fumo Fumo Reimu plush, first released in August 2008. Gift's range has grown to include characters from the Vocaloid series, The Idolmaster, and Azur Lane, appealing not only to domestic customers but also gaining international acclaim.

Oh-ami Co., Ltd.'s Market Position

Oh-ami Co., Ltd. operates the comprehensive e-commerce platform AmiAmi, well-known for its extensive portfolio of Figure & Hobby products. As of 2025, the company collaborates with around 1,400 manufacturers, a number that reflects its solid position as a top player in the industry. With a reported annual revenue of ¥46.8 billion and a diverse business model that includes retail, promotion, product planning, and international operations, Oh-ami is well-equipped to foster growth through this new collaboration.

This partnership with Gift aims to broaden the product lineup of plush toys based on various IPs while leveraging AmiAmi’s strong brand presence. The initiative will enhance not only product visibility but also enrich customer experience through combined efforts in physical stores, real-life events, and enhanced e-commerce strategies.

Upcoming Products from the Collaboration

As part of their collaborative efforts, they will soon launch new plush toys based on the hit mobile game NIKKE: The Goddess of Victory. Fans can look forward to:

- Red Hood - Fumo Fumo Red Food Plush
- Snow White: Innocent Days - Fumo Fumo Snow White Plush

Product Details:

- Price: ¥6,600 each (tax included)
- Release Date: Scheduled for April 2026
- Size: Approximately 20 cm tall
- Availability: Pre-orders will open on July 26, 2025, at 11:00 via the AmiAmi online shop.

Final Thoughts

Both Oh-ami Co., Ltd. and Gift Co., Ltd. are poised for significant growth as they combine their expertise for a brighter, more expansive future in the toy industry. This partnership underscores a shared vision of enhancing brand identity while providing fans with high-quality, beloved plush toys. By connecting more directly with their international customer base, they aim to boldly revamp their brands and expand sales moving forward.