#Japan #Tokyo #Fruition #Nana Eikura #Seiko LUKIA

Seiko Lukia Introduces Nana Eikura as New Ambassador

Seiko Watch Corporation has made an exciting announcement regarding its women's watch brand, Seiko Lukia. Starting September 1, 2026, the brand will feature actress Nana Eikura as their new ambassador, making her debut in a captivating new commercial that emphasizes the importance of treasuring our moments: "Take it slow. For the time we cherish."

To mark the launch of this campaign, Seiko Lukia will unveil two elegantly designed watch styles on October 9, which include both a tonneau and square shape. The new watches are designed to embody timeless beauty tailored for women, allowing them to embrace their unique selves in everyday moments while waiting for someone special or simply enjoying life's little pleasures.

The commercial showcases a touching narrative set in a cozy mini-theater, where Eikura holds a revival ticket for a beloved film, accompanied by her favorite Seiko Lukia watch and a beautiful bouquet. The gentle light fills the scene, while the soothing movement of the watch hands reminds us of the value of slow living. The narration talks about the few essentials in life that truly matter, perfectly aligning with Eikura’s radiant expressions, as she reflects on the happiness found in considering the joy of others.

The visual storytelling is beautifully intertwined with Eikura's serene presence, enhanced by floral arrangements created by the creative studio Edenworks. The floral design, inspired by hypericum berries signifying hope and happiness, further enriches the commercial’s warm sentiment.

Additionally, a behind-the-scenes making-of video captures Eikura’s professionalism and elegance during filming, providing an intimate glimpse into her process and inviting audiences to connect with her journey.

New Campaign Theme: "Fruition"

The 2026 collection from Seiko Lukia carries the theme "Fruition," symbolizing growth and the blossoming of one’s potential. Inspired by the hypericum plant's vibrant berries, the collection encourages women to cherish their life journeys and to embrace the joy that comes with every step forward.

In a recent interview, Eikura expressed her admiration for the campaign’s message. She mentioned how the phrase, "For the time we cherish," resonated deeply with her. It encapsulates moments dedicated not just to oneself but also to the happiness of others. Eikura emphasized the significance of valuing the relationships in her life, from her family to the quiet time she enjoys alone — each moment contributing to who she is today.

As an ambassador for Seiko Lukia, Eikura plans to engage with the brand's mission creatively and meaningfully, aspiring to embody the values it represents in her everyday life. As the brand embarks on this new chapter, it aims to inspire women to cherish their time and relationships through elegance and grace.

New Watch Models Launching

The new Seiko Lukia models will be available for purchase from October 9, with retail prices ranging from ¥63,800 to ¥103,400. This collection aims to accompany women as they navigate their unique journeys, offering watches that are not only visually stunning but also meaningful in design and purpose.

Fans of Nana Eikura can stay updated about her latest projects and the Seiko Lukia brand on their official Instagram and websites, ensuring a close connection between the star and her audience as she steps into this new role.

Seiko Watch Corporation invites customers to join them in celebrating this milestone by exploring the new collection and experiencing the heartfelt moments captured in their latest commercial featuring Nana Eikura.