#Japan #Tokyo #Digital Insurance #Sasuke Financial #au Financial Partner

Introduction to a New Era in Insurance

In a pivotal move for digital finance, Sasuke Financial Lab has made its mark by partnering with au Financial Partner Corporation, launching a state-of-the-art digital insurance agency platform named "コのほけん！ホワイトレーベル" (Ko no Hoken! White Label). This initiative marks a significant step in the insurance landscape, bridging the gap between traditional insurance sales and modern needs of digital consumers. With its innovative model, the platform supports the rollout of "auほけんナビ" (au Hoken Navi), a comprehensive digital insurance service that allows users to compare, evaluate, and select insurance products from the comfort of their homes.

Meeting Emerging Consumer Needs

The advent of digital transformation (DX) across various sectors has inherently influenced consumer expectations within the insurance industry. Traditionally, insurance sales relied heavily on face-to-face interactions, an approach that is rapidly fading as online shopping gains prominence. This shift prompts a surge in demand for digital insurance sales channels. However, setting up a web-based platform can be both time-consuming and expensive. Recognizing this challenge, au Financial Partner aimed to provide seamless service by incorporating digital insurance options into their existing financial planning consultations.

Consumer habits are changing; more individuals now prefer to gather information online, compare options, and make decisions based on their unique needs and lifestyles. As a response, the collaboration between Sasuke Financial Lab and au Financial Partner is designed to cultivate a hybrid insurance sales model that efficiently marries online convenience with personal touch. By focusing on user-centric design, the platform facilitates a straightforward and reassuring comparison experience for clients.

Overview of the New Service

The "コのほけん！ホワイトレーベル" offers a package system that integrates insurance services into varied partner company offerings. This strategy aims to create opportunities for customers to explore insurance options at their convenience. With the implementation of this digital insurance agency framework, auFP has launched a new service under the brand "auほけんナビ". This dual-channel approach blends digital and personal insurance sales to cater to the diverse needs of consumers.

In launching this platform, Sasuke Financial Lab not only accelerates auFP's entry into the digital insurance market but also emphasizes operational efficiency while minimizing business burdens. The result is a seamless insurance acquisition experience that simplifies the policy selection and enrollment processes for customers.

Understanding コのほけん！

At the heart of this initiative lies the digital insurance agency "コのほけん！", which facilitates fully online insurance processing—from estimates and comparisons to applications. This project aims to create an environment where individuals can independently choose the insurance that best fits their needs, fostering a user-friendly experience through intuitive design that includes illustrations and infographics. Additionally, comprehensive customer reviews and expert opinions bolster the decision-making process, empowering consumers to contemplate their insurance options anywhere and anytime as long as they have internet access. Presently, the platform boasts partnerships with over 60 insurance providers, offering diverse choices and flexibility to users contemplating their insurance needs.

Corporate Profile of Sasuke Financial Lab

Company Name: Sasuke Financial Lab Inc.
Headquarters: Otemachi Building 2F, FINOLAB, 1-6-1 Otemachi, Chiyoda, Tokyo
Established: March 2016
CEO: Kiyotaka Matsui
Business Scope: Digital Insurance Agency Operations, InsurTech Initiative

Sasuke Financial Lab is poised to lead the charge into the new standard of insurance services, striving to offer a world where individuals can effectively self-manage their insurance selections. The aspirations driven by this company's mission have culminated in practical, digital solutions that adapt to the evolving demands of the insurance marketplace. With projects like "コのほけん！", the company envisions a future where accessing personalized insurance products becomes within everyone's reach, facilitated seamlessly through digital innovation.

Conclusion

The collaboration between Sasuke Financial Lab and au Financial Partner represents a forward-thinking step in the insurance sector. By integrating modern technology with customer-focused strategies, they are redefining how consumers interact with insurance services, ensuring that today’s digital natives have the tools they need to manage their financial futures confidently.