#Japan #Tokyo #Short Drama #NISA #Asset Formation

NISA Day: A Call to Action for Youth

February 13 has officially been designated as NISA Day in Japan, created to raise awareness and foster discussions about NISA (Nippon Individual Savings Account) and asset formation among families and friends. As part of this initiative, the Japan Securities Dealers Association, alongside the Japan Exchange Group and the Investment Trusts Association, has produced an engaging short drama titled 'Am I the Only One Worried?'

Background of the Initiative

The securities industry is actively promoting awareness of NISA through various outreach efforts tied to this special day. The goal is clear: to encourage everyone, particularly younger generations, to engage in conversations about their financial futures and asset growth. Despite increased recognition of NISA, many still hesitate to start using it for asset building.

For many young people, the thought of planning for their financial future feels daunting. They often think it is too early for them to start saving or investing. Therefore, the creators behind the short drama aimed to make NISA relatable by illustrating everyday conversations between friends and family. By doing so, they hope to familiarize young people with the concept of NISA in a comfortable, approachable manner.

Overview of the Short Drama

Title: Am I the Only One Worried?
Release Dates: Part 1 on February 12, and Part 2 on February 13 — coinciding with NISA Day.

Synopsis

The story revolves around a university student named Haruto, who struggles with the idea of thinking about his future. He has feelings for his classmate Yui, and his world is turned upside down when he catches her chatting closely with an older man. This moment triggers a series of misunderstandings, pushing Haruto to finally confront conversations about money and his future—conversations he had previously avoided. The story captures the essence of young people’s worries about their future and their first steps towards facing these uncertainties.

Campaign Launch

Alongside the release of the short drama, the Japan Securities Dealers Association will kick off a special giveaway campaign on NISA Day. Starting from February 13, participants are encouraged to follow the official X (formerly Twitter) account and retweet a specific post, including the hashtag #NISAの話をしよう (Let’s Talk NISA) along with answers to quizzes related to the drama. Lucky participants will be in the running for one of 213 Amazon digital gift cards worth ¥1,000 each.

Details of the Campaign

• - Duration: February 13, 2026 (10:00 AM) to February 26, 2026 (11:59 PM)
• - How to Enter:

1. Follow the official account @JSDAofficial.
2. Retweet the campaign post with your answer and the hashtag.

• - Prizes: 213 participants will receive Amazon gift cards.

The intent of this campaign is to draw more people into the conversation about NISA, utilizing the engaging format of a short drama that resonates deeply with younger audiences.

Behind the Scenes

The short drama is skillfully crafted with direction from versatile filmmakers. Notable performances come from rising stars like Sena Oiwa, Kokoro Okuda, and Kazuma Hamada. They bring to life the struggles of contemporary youth grappling with financial literacy and the importance of planning for the future.

Conclusion

The Japan Securities Dealers Association believes that the dramatic increase in account openings and trade volume post-reform reflects a growing interest in NISA. Currently, one in four adults have opened a NISA account, yet there remains a substantial number of individuals who have yet to tap into this asset-building opportunity. By fostering engaging discussions through drama and social media, they aim to make that leap a reality for more young people. For more updates and insights, you can visit the special campaign page on their website.

Join the movement this NISA Day! Let’s talk about our finances and build a brighter future together!