#None #JA #solar products #Roadshow 2026

JA Concludes Successful European Roadshow

In early November, JA officially wrapped up its extensive truck tour, "Journey Ahead: JA Roadshow 2026". This initiative was their first major European roadshow organized under the unifying brand concept of "One JA". Spanning almost 10,000 kilometers and hitting 15 stops across 11 countries, this tour sought to bring the latest in solar and storage technology directly to customers, fostering personal connections along the way.

The Roadshow showcased a remarkable product lineup, focusing particularly on the HyperGen Pro modules, as well as the JAPlanet Fusion, JAPlanet 2.0, and JAGalaxy lines. There was significant customer interest, especially regarding retrofitting existing photovoltaic (PV) systems with integrated solar and storage solutions. For instance, during a stop in Valencia, a customer operating a PV installation expressed intentions to consider a hybrid retrofit. This would enable him to optimize electricity sales by leveraging price differences between peak and off-peak hours. Upon learning that the Roadshow was featuring energy storage products, he traveled specifically to gather detailed information about JA's current offerings and future endeavors.

Throughout the journey, similar feedback echoed from various stops, highlighting how fluctuating electricity prices—especially negative charges during midday—are compelling PV system owners to re-evaluate their investment strategies. By bringing the mobile exhibition directly to key European markets, JA was able to gain firsthand insights into customer needs regarding storage retrofitting and flexible electricity sales.

As part of the changing landscape, local service and supply capabilities are gaining importance in supplier selection. JA’s service network now spans crucial countries in Europe, backed by established teams that focus on pre- and post-sales support. Since the second quarter of 2026, JA has successfully undertaken grid-tied CI-BESS projects in Lithuania, Bulgaria, the Netherlands, Austria, Croatia, Germany, and more, integrating manufacturing, logistics, commercial operations, and energy services.

For example, the project in Sevlievo, Bulgaria, is equipped with six All-in-One energy storage systems of the JAPlanet CI type, delivering 0.75 MW of power and boasting a storage capacity of 1.566 MWh. This system operates in tandem with an on-site PV installation rated at 250 kWp. Additionally, JA has signed earlier this year a strategic cooperation agreement regarding PV modules totaling 68.8 MW in Europe, marking another crucial step in their regional strategy. These practical operational experiences provide verifiable evidence for the efficacy of the products showcased during the Roadshow.

Although this particular journey may have come to an end, JA's dedication to the European market is far from over. The company's expedition, evolving from a single location to a continent-wide outreach, signifies their commitment and ambition, suggesting that this is merely the beginning of a broader interaction with the solar industry in Europe.