REBOO Expands into Esports with SmashlogTV Sponsorship and In-Store Promotions

REBOO Enters the Esports Arena

BREATHER Inc., based in Minato, Tokyo, is taking a bold step into the world of esports with their product, REBOO. This innovative item aims to support the focus and immersion of esports players by creating a unique breathing experience, known as “scented deep breathing.” In collaboration with the popular YouTube show, SmashlogTV, which focuses on fighting games, REBOO has begun its sponsorship of the show’s second season, set to air from April to June 2026.

SmashlogTV and the REBOO Sponsorship

SmashlogTV’s program, particularly its segment titled “Fighting Game Cast,” has gained considerable traction within the fighting game community, especially around the latest title, Street Fighter 6. The show features esports caster Aru and professional streamer Naruo from the esports team DetonatioN FocusMe. As a sponsor, REBOO’s involvement will provide viewers with additional engaging content, including episodes powered by REBOO.

By participating in this initiative, REBOO aims to heighten brand recognition within the gaming community. They are looking to foster an environment where players can instantly switch to “immersion mode,” making their gaming experience even more thrilling. Fans of the show will also have opportunities to win giveaways, enhancing community interactions.

In-Store Promotions in Tokyo

From April 6 to June 30, 2026, REBOO is hosting in-store promotions at two key locations in Tokyo: KEIO eSTATION in Shinjuku and eSPORTS CAFE AIM in Ikebukuro and Takadanobaba. These venues serve as prime gathering spots for esports enthusiasts, equipped with advanced gaming facilities suitable for both newcomers and experienced players.

At these outlets, customers will have the opportunity to experience the distinct fragrances of REBOO firsthand, allowing them to engage with the product in a new way. This initiative encourages players to seamlessly transition into a focused state of mind while gaming, enhancing their performance and enjoyment.

Participating Locations:

1. KEIO eSTATION Shinjuku
Location: Keio Mall, Nishishinjuku 1-1, Shinjuku-ku, Tokyo.
Hours: 10:00 AM to 10:00 PM daily.

2. eSPORTS CAFE AIM Ikebukuro
Location: D-BOX B1F, 43-6 Higashi-Ikebukuro 1-chome, Toshima-ku, Tokyo.
Hours: Open 24 hours.

3. eSPORTS CAFE AIM Takadanobaba
Location: 8F Hanakawa Bldg, 4-8-7 Takadanobaba, Shinjuku-ku, Tokyo.
Hours: Open 24 hours.

Upcoming SmashlogTV Event at KEIO eSTATION

In addition to the sponsorship, an exciting in-store event linked to the Smashlog program is planned at KEIO eSTATION in May 2026. The event will feature popular streamers and engage fans in real-time interactions with REBOO. Specific details about the event will be shared closer to the date, but the anticipation is already building within the community for this unique convergence of players, streamers, and fans.

What is REBOO?

REBOO offers a novel approach to achieving instant refreshment and concentration through its patented “scented deep breathing” concept. With five refreshing fragrances based on menthol, the product encourages users to experience deep breaths that elevate their focus and immersion. This experience aims to support users in both professional and recreational gaming settings.

By redirecting our attention to something as fundamental as breathing, REBOO seeks to enhance daily living and provide an enriched lifestyle. BREATHER Inc. aims to contribute to the gentler aspect of focus and mindfulness through innovative products, reaching over 200,000 users through social media platforms.

About Smashlog

Smashlog is a comprehensive media outlet centered on esports titles, offering strategic guides and video content for players of all levels. Through collaborations with professional gamers and streamers, smashlog bridges the gap between competitive scenes and community engagement.

Visit the Smashlog YouTube channel and check out their official X account for continuous updates.

About KEIO eSTATION

KEIO eSTATION is an esports hub located conveniently at Shinjuku station's west exit. The venue showcases a variety of related merchandise and hosts events that highlight the essence of esports culture. Their cutting-edge digital displays engage thousands of commuters every day.

Discover more at their official website and follow them on X for upcoming events.

About eSPORTS CAFE AIM

Founded in 2019, eSPORTS CAFE AIM serves as an esports café designed to cater to gamers of all levels. Whether looking to learn new games or compete at higher levels, AIM provides state-of-the-art equipment and a comfortable gaming environment. For more information, visit their website and follow them on X.

Company Overview: BREATHER Inc.

Founded in 2019, BREATHER Inc. aims to create a new market around the concept of deep breathing. With a focus on enhancing daily life through a unique perspective on breathing practices, BREATHER helps users integrate deeper breathing into their everyday routines. With the current support of over 200,000 users, BREATHER is rapidly gaining traction in the wellness space.

Location: 5-2-33 Akasaka, Minato-ku, Tokyo.
Capital: 100 million yen.
Founder: Shigenobu Takaoka, CEO.
Official website: breather.com